Apr 8, 2025
This weeks newsletter includes
🚨Update: New URL for newsletter is now Playkit.xyz/newsletter
Answer.AI’s TikTok strategy + Toolkit overview ✅
Are you running your own UGC campaigns with multiple creators? We created a software to track all of our 150+ creators. Out now to the public here.
Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅
+ discount code for premium subscribers ✅
Strategy overview 📚
Answer.AI is your personal AI tutor, always ready to help you crush your studies. From step-by-step explanations to custom study tools, it’s perfect for leveling up your learning game 24/7. Whether you’re prepping for exams or need a study buddy, Answer.AI’s got you covered.
Scan your assignment, and done; Answer.AI will walk you through each step like a tutor would.
They are the most viral app we have covered in a while on this newsletter, and they’ve generated a combined 100M+ views from multiple accounts.
Here are some of their most successful videos and how they did it 👇:
🎬 Us leaving school early
25M+ Views, 750k+ Likes, 27K+ Saves
Hook: Us leaving school early knowing Answer.ai gave us all the right answers to pass all our assignments
Format: Text Overlay + Background video + Product demo + Music
Why this video worked:
In the short 11 seconds, they managed to hook their target audience of students by “Leaving school early”.
Beautifully syncing the beat drop to snap cuts in the video and the demo, the top comment on the tiktok is about the music.
Crisp and Concise demo of the product and the effort without any dialogues.
3 rapid cuts in 11 seconds + showing the classroom scene, made the tiktok highly relatable.
🎬 Can’t be dumb and ugly at the same time
6.2M+ Views, 400K+ Likes, 20K+ Saves
Hook: Me actually doing my schoolwork because I can’t be ugly and dumb at the same time
Format: Foreground narration texts + Bg Video + Product demo + Music
Why this video worked:
Highly relatable hook, hook so good that it made people doubt whether it was an add or not.
People hesitated to repost this in the comments when they figured it was an ad. The hook spoke through the clutter of ads as a very real and funny statement.
It takes a different approach than the previous video, this one was for more sincere students and portrayed answer.ai as a helper for students rather than a hack to finish assignments, and it paid off by being the second highest viewed tiktok of theirs.
No aesthetics, no upbeat music, just raw footage made it look like a real user upload rather than an add.
🎬 Classroom scene
6M+ Views, 100K+ Likes, 25K+ Saves
Hook: Sneaky Student <> AI App
Format: Classroom usage demo (That’s it)
Why this video worked:
Superb execution, a masterclass as far as tiktoks go.
No cuts, no zoom, no demos, NO SONGS, just raw footage of a student using the app while in the classroom. Even the background sounds are that of the class.
The novelty and GTA vibes of the tiktok is enough stick the user and convey the message of how practical the app is.
Key Takeaways from this Content Strategy ⭐
Multiple accounts/creators: Does your brand have 1 account? Answer AI has 18. Yes, Answer AI posts from 18 different accounts but their most viral videos come from other influencer and studytok accounts. the learning is, go as wide and broad as possible.
Go where the customer is: Most of their videos revolve around a school setting. This is a careful choice because even though you are making content for a particular TG, you need to think like them, a student will be more perceptive to certain content when they see it in a particular setting, think fitness app making content inside gyms.
Be edgy: They were not sage or law-abiding when it comes to content, rather they went all in on the disruptor profile which they wanted to associate with, using the app in middle of the class, using it while giving a test, etc. The risk is being negatively seen but the upside is immediate mind space in the viewer’s mind.
Try different narratives: While being edgy did work out for them but they also tried the 180 degree approach of being a sage and displaying responsible usage of the app to cover an entirely different TG. In the 10 sec attention span economy, you can afford to have multiple images for different profile of users. For every 2 edgy videos, they did 1 sage one.
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