creator campaigns

creator campaigns

Category

Social Growth

Platforms

Platforms

Year

Year

2025

2025

creator campaigns

We run large-scale TikTok UGC campaigns designed to increase app installs through authentic app promotions. By partnering with the top 1% of college app UGC creators, we produce viral app videos that flood the FYP with 100s of unique posts, all crafted to drive app downloads and capture Gen Z’s attention.

packages

We offer three TikTok UGC campaign packages tailored to your growth stage and goals:

Activate (Enterprise Growth)

20+ creators / 1200 videos / 4 weeks

Best for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with content for your product from up to 100s of creators. Perfect for feature releases, viral app growth, or making a big splash.

Scale (VC-backed Startups)

10 creators / 600 videos / 4 weeks

Already seeing traction from organic or influencer content? We’ll plug in our viral video marketing strategy and double down on what’s working by replicating and scaling your best-performing posts with TikTok creators who convert.

our process

01.

strategy call

We kick off every content creator campaign with a deep product audit. This helps us identify the features most likely to resonate on the FYP and go viral. Were transparent about what works and what wont to maximize authentic app promotion and performance from day one.

02.

creator selection

After identifying your ICP, we tap into our network of vetted app UGC creators and match them to your campaign based on real-world context. For example, if youre promoting a travel app, well match creators who are already traveling. This makes the content feel native and real and ensures every video aligns with your product and drives authentic, scroll-stopping content.

03.

campaign launch

On launch day, youll receive access to our real-time campaign tracking dashboard for insight into video performance, installs, and virality. Youll also get weekly performance reports, campaign revamps, and direct access to your Campaign Manager. We continuously optimize content to help you improve TikTok performance and scale results fast.

Unlock your brand's potential with our results-driven ambassador campaigns!

our differentiator

Why Our TikTok UGC Services Outperform Traditional Influencer Campaigns

ugc creator campaign

ugc creator campaign

  • <500 followers

  • NEW accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaign

traditional influencer campaign

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

we build results-driven campaigns.

we build results-driven campaigns.

We only take on brands we believe will thrive with authentic app promotion through UGC. Our model isnt about flashy follower counts, its about producing high-converting TikTok content that drives app installs, fast.

Our expert team of Strategists, Campaign Managers, and UGC creators is what sets us apart. This isnt a side service: its all we do.

tech-enabled, performance-obsessed

tech-enabled, performance-obsessed

We built our own campaign tracking software to give you real-time insights into performance. That means no guessing games, just clear data on whats working and why.Our expert team of Strategists, Campaign Managers, and UGC creators is what sets us apart. This isnt a side service: its all we do.

conversion-driven UGC strategy

conversion-driven UGC strategy

Our creators are trained in comment seeding and TikTok-native storytelling that turns viewers into users. Unlike traditional influencer content, we focus on virality, retention, and app installs (not just reach).

built to scale

built to scale

We run some of the largest TikTok influencer campaigns for apps on the market, thanks to our in-house network of fractional brand ambassadors and full-stack content ops. Every campaign includes a Lead Strategist, Campaign Manager, and Head Strategist so youre supported every step of the way.

projected results

On average, our TikTok UGC campaigns driven by fractional brand ambassadors see a 1% conversion rate from views to downloads. Performance varies based on your apps UI, creative history, and TikToks algorithm, but well align on goals upfront and craft the authentic app promotion strategy that delivers results.

Scale (VC-backed Startups)

10 creators / 600 videos / 4 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Activate (Enterprise Growth)

20 creators / 1200 videos / 4 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

speak with Julia + Nick, Co-foudners of Playkit

Questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, Co-foudners of Playkit

Questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.