about us
who we are
who we are
We’re strategists, creators, and growth experts who believe the best marketing doesn’t come from ads, it comes from people. We use creators and UGC to drive real, organic growth for apps.
We’re strategists, creators, and growth experts who believe the best marketing doesn’t come from ads, it comes from people. We use creators and UGC to drive real, organic growth for apps.
Our mission
authenticity is our growth strategy
We started running UGC for our own products. Along the way we built a system that worked (really worked!).
Other founders kept asking how we were doing it, so we started doing it for them.
Now, that system manages the top 1% of creators and runs campaigns for apps like Substack, Quizlet and Flo Health.
Playkit exists because we believe the best growth comes from real people making real content.
Our mission
authenticity is our growth strategy
We started running UGC for our own products. Along the way we built a system that worked (really worked!).
Other founders kept asking how we were doing it, so we started doing it for them.
Now, that system manages the top 1% of creators and runs campaigns for apps like Substack, Quizlet and Flo Health.
Playkit exists because we believe the best growth comes from real people making real content.
Our mission
authenticity is our growth strategy
We started running UGC for our own products. Along the way we built a system that worked (really worked!).
Other founders kept asking how we were doing it, so we started doing it for them.
Now, that system manages the top 1% of creators and runs campaigns for apps like Substack, Quizlet and Flo Health.
Playkit exists because we believe the best growth comes from real people making real content.
questions
frequently asked questions
What is Tech UGC?
Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 600+ videos per month per brand, generating organic views before any paid spend is applied.
How involved is the process?
We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.
Can I select my creators?
Yes! We'll work together to select the best creators for your campaign.
Does this strategy work for all apps?
We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.
Refunds?
Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.
questions
frequently asked questions
What is Tech UGC?
Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 600+ videos per month per brand, generating organic views before any paid spend is applied.
How involved is the process?
We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.
Can I select my creators?
Yes! We'll work together to select the best creators for your campaign.
Does this strategy work for all apps?
We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.
Refunds?
Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.
questions
frequently asked questions
What is Tech UGC?
Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 600+ videos per month per brand, generating organic views before any paid spend is applied.
How involved is the process?
We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.
Can I select my creators?
Yes! We'll work together to select the best creators for your campaign.
Does this strategy work for all apps?
We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.
Refunds?
Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.