Playkit creators scrolling on TikTok.
Playkit creators scrolling on TikTok.

User-Generated Content (UGC) for Apps

Our TikTok user generated content (UGC) services connect top-performing app UGC creators with brands to produce content that feels real, not like ads. By partnering with the top 1% of content creators, we generate hundreds of app influencer videos that drive installs, spark conversations, and flood the FYP with referral-style content that actually converts.

ugc campaigns that drive real growth

We offer TikTok UGC services built for apps, connecting top app UGC creators with your brand to produce authentic app promotions that drive installs, engagement, and retention. All campaigns require a 3-month commitment to ensure consistent, measurable growth.

Activate (Enterprise Growth)

$50k/month / 20+ creators / 3600 unique videos / 12 weeks

Designed for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with authentic content from dozens of TikTok influencers, delivering massive reach and awareness. Perfect for feature releases, viral app growth, or making a big market splash.

Scale (VC-backed Startups)

$25k/month / 10 creators / 1800 unique videos / 12 weeks

Built for apps already seeing traction from organic or influencer content. We plug in our viral video marketing strategy, double down on what’s working, and scale your top-performing posts with TikTok influencers who convert.

Unlock your brand's potential with our results-driven TikTok campaigns!

how playkit turns app UGC into viral videos

01.

strategy call

strategy call

We kick off every campaign with a deep product and audience audit to identify the features most likely to resonate on TikTok and spark viral app videos. Our team of experts builds a strategy around authentic app promotions and creative angles proven to drive installs.

02.

creator selection

creator selection

Next, we tap into our vetted network of top app UGC creators and app influencer partners. Every creator is hand-matched to your campaign based on context, so if youre a travel app, youll get creators already on the move. This ensures every post feels real, relevant, and converts through native, referral-style storytelling.

03.

campaign launch

campaign launch

On launch day, your TikTok UGC services go live with real-time tracking through our dashboard. Youll see which videos perform, go viral, and drive installs. Your Campaign Manager monitors app influencer videos, optimizes creative direction, and continuously iterates to scale what works, turning authentic app promotions into measurable app growth.

what makes playkit's ugc for apps different?

ugc creator campaign

ugc creator campaign

  • <500 followers

  • NEW accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaigns

traditional influencer campaigns

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

we build results-driven campaigns.

we build results-driven campaigns.

We only take on brands we know will thrive with authentic app promotions powered by app UGC creators. Our approach isnt about follower counts, its about producing high-converting TikTok UGC content that drives app installs fast.

Our expert team of Strategists, Campaign Managers, and TikTok influencers makes every project hands-on and performance-focused. This isnt a side service, its our entire business.

tech-enabled, performance-obsessed

tech-enabled, performance-obsessed

We built our own UGC campaign tracking software to give you real-time insights into video performance. Every campaign is backed by Playkits full team of Strategists and Creators who test, iterate, and scale what works.

conversion-driven UGC strategy

conversion-driven UGC strategy

Our app influencer videos are designed for performance, not vanity. Every UGC creator is trained in TikTok-native storytelling and comment seeding to turn viewers into users. Unlike traditional influencer content, we focus on virality, retention, and installs, not just reach.

built to scale

built to scale

We run some of the largest TikTok UGC services for apps in the industry, powered by our in-house network of app UGC creators and full-stack strategy team.

results you can expect from a user-generated content (UGC) campaign for apps

On average, Playkits TikTok UGC services for apps driven by expert app UGC creators deliver around a 1% conversion rate from views to downloads. Performance depends on your apps UI, creative testing history, and TikToks algorithm, but our team builds a tailored authentic app promotion strategy to help you scale installs predictably.

Scale (VC-backed Startups)

10 creators / 1800 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Activate (Enterprise Growth)

20 creators / 3600 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Unlock your brand's potential with our results-driven TikTok campaigns!

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.