tech ugc built to drive conversions
We run large-scale tech UGC campaigns for consumer apps, powered by 150 trained creators who drive installs through content that feels like a genuine recommendation, not an ad. Every campaign is managed by a dedicated UGC Engineer who reviews content daily, iterates on what's converting, and keeps the engine running so you don't have to.
what's included
$30k/month / 10 creators / 1200 videos
For consumer tech products ready to build a sustainable organic growth channel. Your dedicated UGC engineer builds the strategy, selects trained creators, reviews every video before it goes live, and iterates daily until we find the content that acquires new users.
600 unique TikToks, cross-posted to Instagram for maximum reach. Organic and paid usage rights included.
ready to build your growth channel? let's talk
how our tech ugc campaigns work
01.
We start with a deep dive into your product, audience, and competitive landscape, identifying the messaging angles and creator profiles most likely to convert. You leave with a clear campaign strategy before a single video is made.
02.
After defining your ICP, we tap into our network of vetted tech UGC creators. Every creator goes through a week-long paid training campaign and only the top 1% make the cut.
03.
On launch day, your tech UGC campaign goes live with real-time tracking to monitor installs, performance, and virality. You’ll receive weekly reports, strategy updates, and direct access to your UGC Engineer. We continuously optimize content to maximize installs, retention, and scale.
why tech ugc outperforms influencer marketing
<500 followers
New accounts per brand
1200+ unique pieces of content
Ongoing training + weekly optimization
Feels organic, like a friend's recommendation
10K+ followers
Established accounts promoting multiple brands
1-2 unique pieces of content
One-off brief, minimal guidance
Feels like an ad
what our campaigns deliver
On average, our campaigns achieve a 0.4-1% conversion rate from views to downloads. Results vary based on your app, creative testing, and audience. We'll align on goals upfront and iterate until we get there.
10 creators / 1200 videos / 4 weeks
views
content creators
CPM
conversion rate
ready to build your growth channel? let's talk.
testimonials
01 / 03
"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."
Tyler Scheviak
CMO of Fig
