Playkit creators scrolling on TikTok.
Playkit creators scrolling on TikTok.

TikTok Content Strategy and Consulting

As a leading agency for TikTok content consulting, we craft social content strategies for apps that drive real installs and engagement. Our expert TikTok growth consultants analyze trends, optimize for the TikTok algorithm for apps, and partner with elite creators to deliver referral-style content that consistently improves TikTok performance and fuels measurable growth.

tiktok content strategy that drives real growth

We offer TikTok content consulting tailored to your growth stage and goals. All campaigns require a 3-month commitment to ensure consistent, measurable results.

Activate (Enterprise Growth)

$60k/month / 20+ creators / 3600 unique videos / 7200 total videos / 12 weeks

Designed for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with authentic content from dozens of TikTok influencers, delivering massive reach and awareness. Perfect for feature releases, viral app growth, or making a big market splash.

Scale (VC-backed Startups)

$30k/month / 10 creators / 1800 unique videos / 3600 total videos / 12 weeks

Built for apps already seeing traction from organic or influencer content. We plug in our viral video marketing strategy, double down on what’s working, and scale your top-performing posts with TikTok influencers who convert.

Unlock your brand's potential with our results-driven TikTok campaigns!

how playkit leverages tiktok content strategy for apps

01.

strategy call

strategy call

We start every TikTok content consulting engagement with a deep product and audience audit. This allows our TikTok growth consultants to identify the features most likely to resonate on the FYP and align your content with the TikTok algorithm for apps. From the start, we define creative direction and performance goals to improve TikTok performance and drive installs.

02.

creator selection

creator selection

After pinpointing your ICP, we tap into our network of vetted creators and fractional brand ambassadors who understand how to create content that wins on TikTok. Each partnership is selected to fit your audience context, whether its a travel, wellness, or productivity app, ensuring every piece of content supports your broader social content strategy for apps.

03.

campaign launch

campaign launch

When your campaign goes live, youll have access to Playkits real-time tracking dashboard for performance insights and creative optimization. We monitor installs, engagement, and algorithm shifts closely to refine your TikTok content strategy over time. Your Campaign Manager and TikTok growth consultants continuously analyze results to help you improve TikTok performance and scale sustainably.

what makes playkit's tiktok content strategy and consulting different?

ugc creator campaign

ugc creator campaign

  • <500 followers

  • NEW accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaigns

traditional influencer campaigns

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

we build results-driven campaigns.

we build results-driven campaigns.

We only work with brands that are ready to grow through authentic, data-backed TikTok content consulting. Our approach isnt about flashy follower counts, its about creating content that aligns with the TikTok algorithm for apps and drives real installs.

tech-enabled, performance-obsessed

tech-enabled, performance-obsessed

We built our own campaign tracking software to deliver real-time insights into whats working and why.

With support from our TikTok growth consultants, youll see which trends, hooks, and creators improve TikTok performance and turn insights into installs. Our combination of human strategy and data is what sets Playkit apart.

conversion-driven UGC strategy

conversion-driven UGC strategy

Our creators and ambassadors are trained in TikTok-native storytelling and comment seeding techniques that turn viewers into users. Every campaign is rooted in a clear social content strategy for apps, built to optimize virality, retention, and installs, not just reach.

built to scale

built to scale

We run some of the largest TikTok content consulting programs for apps on the market, powered by our in-house Strategists and part-time ambassadors. Our mission is simple: improve TikTok performance and help your app thrive with creative that truly converts.

results you can expect from tiktok strategy and consulting

As leaders in TikTok content consulting, our social content strategies for apps consistently deliver around a 1% view-to-download conversion rate. Each campaign is built by our expert TikTok growth consultants, optimized for the TikTok algorithm for apps, and designed to improve TikTok performance through authentic, high-converting creative that drives installs.

Scale (VC-backed Startups)

10 creators / 1800 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Activate (Enterprise Growth)

20 creators / 3600 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Unlock your brand's potential with our results-driven TikTok campaigns!

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.