Fractional Ambassador Programs for Apps
We run large-scale Fractional Ambassador Programs for Apps powered by fractional brand ambassadors to drive app installs through authentic, referral-style content. By partnering with the top 1% of college creators, our Fractional Ambassador Programs produce 100s of viral app videos that flood the FYP, capture Gen Z’s attention, and deliver measurable growth in downloads.
what Fractional Ambassador Programs looks like
We offer Fractional Ambassador Programs tailored to your growth stage and goals. All campaigns require a 3-month commitment to ensure consistent, measurable results.
Activate (Enterprise Growth)
$50k/month / 20+ creators / 3600 unique videos / 12 weeks
Designed for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with authentic content from dozens of TikTok influencers, delivering massive reach and awareness. Perfect for feature releases, viral app growth, or making a big market splash.
Scale (VC-backed Startups)
$25k/month / 10 creators / 1800 unique videos / 12 weeks
Built for apps already seeing traction from organic or influencer content. We plug in our viral video marketing strategy, double down on what’s working, and scale your top-performing posts with TikTok influencers who convert.
Unlock your brand's potential with our results-driven TikTok campaigns!
how Fractional Ambassador Programs with Playkit works
01.
We kick off every Fractional Ambassador Programs with a deep product audit. This helps us identify the features most likely to resonate on the FYP and go viral. We’re transparent about what works and what won’t to maximize authentic app promotion and performance from day one.
02.
After identifying your ICP, we tap into our network of vetted fractional brand ambassadors and match them to your campaign based on real-world context. For example, if you’re promoting a travel app, we’ll match creators who are already traveling. This makes the content feel native and real and ensures every video aligns with your product and drives authentic, scroll-stopping content.
03.
On launch day, you’ll receive access to our real-time campaign tracking dashboard for insight into video performance, installs, and virality. You’ll also get weekly performance reports, campaign revamps, and direct access to your Campaign Manager. We continuously optimize content to help you improve TikTok performance and scale results fast.
what makes Playkits Fractional Ambassador Programs for Apps different?
<500 followers
NEW accounts per brand
1200+ unique pieces of content
Ongoing training + weekly optimization
Feels organic, like a friend's recommendation
10K+ followers
Established accounts promoting multiple brands
1-2 unique pieces of content
One-off brief, minimal guidance
Feels like an ad
We only take on brands we believe will thrive with authentic app promotion through Fractional Ambassador Programs. Our model isn’t about flashy follower counts, it’s about producing high-converting TikTok content that drives app installs, fast.
Our expert team of Strategists, Campaign Managers, and TikTok Influencers is what sets us apart. This isn’t a side service: it’s all we do.
We built our own campaign tracking software to give you real-time insights into performance. That means no guessing games, just clear data on what’s working and why. Our expert team of Strategists, Campaign Managers, and TikTok Influencers is what sets us apart. This isn’t a side service: it’s all we do.
Our fractional brand ambassadors are trained in comment seeding and TikTok-native storytelling that turns viewers into users. Unlike traditional influencer content, we focus on virality, retention, and app installs (not just reach).
We run some of the largest Fractional Ambassador Programs for Apps on the market, thanks to our in-house network of part time brand ambassadors. Every campaign includes a Lead Strategist, Campaign Manager, and Head Strategist so you’re supported every step of the way.
results you can expect from a Fractional Ambassador Program for Apps
On average, our Fractional Ambassador Program driven by our in house part time brand ambassadors see a 1% conversion rate from views to downloads. Performance varies based on your app’s UI, creative history, and TikTok’s algorithm, but we’ll align on goals upfront and craft the authentic app promotion strategy that delivers results.
Scale (VC-backed Startups)
10 creators / 1800 videos / 12 weeks
TikTok views
content creators
CPM
ROI
Activate (Enterprise Growth)
20 creators / 3600 videos / 12 weeks
TikTok views
content creators
CPM
ROI
Unlock your brand's potential with our results-driven TikTok campaigns!
