Playkit creators scrolling on TikTok.
Playkit creators scrolling on TikTok.

Fractional Ambassador Programs for Apps

We run large-scale fractional ambassador programs for apps powered by vetted fractional brand ambassadors who drive installs through authentic, referral-style content. By partnering with part-time influencers for apps, we produce hundreds of viral TikTok videos that flood the FYP, capture Gen Z’s attention, and deliver measurable growth. Our fractional influencer partnerships make affordable ambassador marketing scalable for any app.

fractional ambassador programs that drive real growth

We offer fractional ambassador programs tailored to your growth stage and goals. All campaigns require a 3-month commitment to ensure consistent, measurable results.

Activate (Enterprise Growth)

$60k/month / 20+ creators / 3600 unique videos / 7200 total videos / 12 weeks

Designed for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with authentic content from dozens of TikTok influencers, delivering massive reach and awareness. Perfect for feature releases, viral app growth, or making a big market splash.

Scale (VC-backed Startups)

$30k/month / 10 creators / 1800 unique videos / 3600 total videos / 12 weeks

Built for apps already seeing traction from organic or influencer content. We plug in our viral video marketing strategy, double down on what’s working, and scale your top-performing posts with TikTok influencers who convert.

Unlock your brand's potential with our results-driven TikTok campaigns!

how playkit turns fractional ambassador programs into viral videos for apps

01.

strategy call

strategy call

We start every fractional ambassador program with a deep product and audience audit. This helps us identify the features most likely to resonate on the FYP and go viral. From day one, we align on creative strategy, goals, and performance metrics to ensure your ambassador programs on TikTok drive authentic promotion and real app installs.

02.

creator selection

creator selection

After defining your ICP, we tap into our network of vetted fractional brand ambassadors and part-time influencers for apps. Each ambassador is handpicked based on relevance and lifestyle fit. If youre a travel app, youll get creators who are already on the move. These fractional influencer partnerships ensure every post feels authentic, relatable, and designed to convert.

03.

campaign launch

campaign launch

On launch day, your ambassador program goes live with real-time campaign tracking to monitor installs, performance, and virality. Youll receive weekly reports, strategy updates, and direct access to your Campaign Manager. With Playkits affordable ambassador marketing, we continuously optimize content to maximize installs, retention, and scale.

what makes playkit's fractional ambassador programs for apps different?

ugc creator campaign

ugc creator campaign

  • <500 followers

  • NEW accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaigns

traditional influencer campaigns

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

we build results-driven campaigns.

we build results-driven campaigns.

We only take on brands we know will thrive through Fractional Ambassador Programs designed to scale installs with authentic, referral-style content.

As leaders in affordable ambassador marketing, our expert team of Strategists, Campaign Managers, and fractional brand ambassadors focuses exclusively on influencer partnerships that perform.

tech-enabled, performance-obsessed

tech-enabled, performance-obsessed

We built our own campaign tracking software to deliver real-time insights into whats driving installs and engagement. Every fractional ambassador program is backed by Playkits in-house team and our network of fractional influencer partnerships, giving you the visibility and control to scale efficiently.

conversion-driven UGC strategy

conversion-driven UGC strategy

Our fractional brand ambassadors and part-time influencers for apps are trained in TikTok-native storytelling that converts. Through strategic comment seeding and authentic content, our ambassador programs on TikTok transform viewers into loyal users, focusing on virality, retention, and installs, not just reach.

built to scale

built to scale

We run some of the largest fractional ambassador programs for apps on TikTok, powered by our in-house network of part-time influencers and seasoned Strategists. With Playkits affordable ambassador marketing, your brand gets consistent growth through real, creator-driven advocacy.

results you can expect from a fractional ambassador program for apps

On average, our fractional ambassador programs for apps powered by in-house fractional brand ambassadors and part-time influencers achieve around a 1 % conversion rate from views to downloads. Performance varies based on your apps UI, creative testing, and TikToks algorithm, but well align on goals upfront and build an authentic ambassador marketing strategy that delivers measurable growth.

Scale (VC-backed Startups)

10 creators / 1800 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Activate (Enterprise Growth)

20 creators / 3600 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Unlock your brand's potential with our results-driven TikTok campaigns!

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.