Sep 5, 2024
This weeks newsletter includes
Background 📓
Chris Josephs couldn’t help but wonder how politicians consistently get richer with insights that seem out of reach for everyday people. Realizing that these politicians often have insider access to market information, Chris saw an opportunity to democratize that advantage. He launched Autopilot, an investing platform that lets users mimic the trades of the wealthiest individuals. With the investing space saturated on social media, Chris knew he needed a unique approach. His solution? Creating spoof accounts of various politicians to share their trades in a simple, engaging format.
Strategy overview 📚
One mistake many founders make is focusing solely on content creation without considering the entire funnel that drives virality. While the content itself matters, the setup of the account plays a crucial role too. Most simply create a TikTok account for their app’s brand and call it a day—but that’s rarely enough. Success often requires creativity and strategy, and Autopilot is a perfect case study. This investing app has driven over $300M in user investments by leveraging multiple social accounts.
Here are some of their most successful videos and how they did it 👇:
🎬 Nancy Pelosi up $10M
3.3M Views, 32K Likes, 3.6K Shares
Hook: “We are so back. According to QuiverQuant, Nancy Pelosi has made $10M in the stock market just this week.”
Format: Twitter post with hook → “we are so back”
Why this content worked:
Uses prominent figure in investing as bait
Engaging story + value
Provides insights into how ridiculous the OG problem is
Posts from parody political account: @PelosiTracker
🎬 Up $10,000,000
131K Views, 2.4K Likes, 1.1K Shares
Hook: “This is insane” and “Up $10,000,000 or 44x yearly salary in one week”
Format: Green screen + caption overlay
Why this video worked:
Large number, graphs, and charts are great hooks.
Uses controversial figure as green screen
Posting from a different insta account: @Politicantradetracker
Multiple hooks within first 3 seconds
🎬 Politician responding
68.4K Views, 1.9K Likes, 26 Shares
Hook: “Wow! A politician actually responded 🙈”
Format: Tweet screenshots + carousel
Why this video worked:
Reused content that was already doing well on Twitter
Theatrical music track to match vibe
Posting from personal TikTok account to drive multiple funnels: @chrisJosephs
Key Takeaways from this Content Strategy ⭐
Try multiple platforms.
Just because your content isn’t popping off on one platform doesn’t mean your content isn’t valuable. You maybe just haven’t hit the right audience.
Maximize content.
Once they figured out a style that worked for them they cross pollinated that content across different platforms for even more reach.
Hooks are the same no matter what platform you’re on.
Making engaging content follows the same formula no matter the medium. Hook → Value → CTA
subscribe to newsletter
keep up with what matters.
Simple, useful ideas on content, clarity, and growth shared weekly on X and Youtube.
