Sep 11, 2024
This weeks newsletter includes
Background 📓
Coconote launched in 2019 originally as a simple web app: paste a video link, and watch the transcript appear instantly. They knew they had to stand out in the growing market, so they focused on a niche target customer—lazy college students. By truly understanding their pain points, Coconote crafted a marketing strategy that left users wondering where this product had been all their lives.
Strategy overview 📚
We all know this AI note taking marketing is super saturated, but it doesn't mean you still can't grab a slice of the pie. This is the story of how one founder doubled down on a niche, created a marketing strategy that felt like it was user generated, and is now making over 300K MRR with mobile iOS app.
Here are some of their most successful videos and how they did it 👇:
🎬 pov: my mom showed me how easy college can be
24.3M Views, 521K Likes, 14K Shares
Hook: “My mom showed me how easy college can be”
Format: Classroom + app demo + caption overlay
Why this video worked:
Clips syncing with song
Feeding on emotional strings = mothers
filmed in user setting = school
strong claim = strong hook
🎬 Welcome to the new future of college education
5.6M Views, 26.7K Likes, 720K Shares
Hook: “Welcome to the new future of college education…”
Format: Classroom + app demo + caption overlay
Why this video worked:
Fast-paced cuts and transitions to keep the energy high
Sets a large vision = “future of college education”
Shows most of app features on <10 sec
🎬 This is what college looks like for this new generation
7.5M Views, 124K Likes, 12K Shares
Hook: “This is what college looks like for this new generation”
Format: Classroom pan + app demo + caption overlay
Why this video worked:
Trending song
highlights "productivity hacks" moments
Creating a narrative of the “new” generation
Key Takeaways from this Content Strategy ⭐
Hyper targeted their customer.
They knew the AI note taker market was too saturated, so they chose a niche within a niche.
Created a grandiose vision of the future.
People love to follow people. Create some hot takes and watch the sheep come flocking in.
Touching on emotional chords.
Who is the one person every kid will listen to? Their motha!
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