Aug 22, 2024
This weeks newsletter includes
Background 📓
In today’s fast-paced digital world, it’s easy to get caught in the endless cycle of mindless scrolling. But what if we could escape this fog by being purposeful around the content we watch rather then being puppets of the algorithm. Curiosity Quench is the manifestation of that vision. Curiosity quench helps your discover topics you’re actually interested in and provides you content to learn more about these interests. He had the vision but needed to figure out a marketing strategy that would resonate with this audience. After countless experiments he finally found success on reels with a fade in format that resonated with millions of users.
Strategy overview 📚
The internet is flooded with success stories of apps showcasing their RevenueCat screenshots and Reel analytics, boasting millions of views. But it’s rare to uncover the real story of how they started and get a glimpse into their failures. Curiosity Quench’s Instagram page serves as a living testament to one founder’s journey—trying over 700 videos, experimenting with more than a dozen formats, and pouring in over a year of constant iteration. This is the story of how Jack kept iterating until he found content-market fit on Instagram Reels with a video that racked up over 1.9 million views.
Here are some of their most successful videos and how they did it 👇:
🎬 People with these hobbies
1.9M Views, 144K+ Likes, 9.9K+Shares
Hook: “people with these hobbies > > >”
Format: Fade in + caption
Why this video worked:
Trendy caption format → “[statement] > > >”
Fade in effect = creates anticipation around content
Controversial hobbies → Astrology or Astronomy?
🎬 +999 aura
1.3M+ Views, 128K+ Likes, 7K+ Shares
Hook: “+99999999999999 aura to the people with these hobbies”
Format: Fade in + caption
Why this video worked:
Dramatic sound
Gen z lingo → “+999 aura” = They are cool if…
Relatable content = sharable content. A lot of people fit into this bucket so that want to share this to friends to show off.
🎬Day 332 of making an app
520K Views, 15.6K Likes, 3.4K Shares
Hook: “pov: you’ve been making an apt cure brainr0t everyday for the last 332 days”
Format: Auto slide show + caption overlay
Why this video worked:
Insta favors day in the life / personal content
“cure brain rot” = creates intrigue
“brainnr0t” → intentional typo
Music matches temp of app clipping.
Key Takeaways from this Content Strategy ⭐
Keep iterating until something sticks
Curiosity Quench’s instagram is a living artifact into his countless hours of iterations until he found product content fit. Keep going.
Understanding your audience language is key
It helps to know how they speak and certain slang that they use.
Format vs concept
Learn to differentiate if a video isn’t working because of the format or concept.
Test on all platforms with multiple accounts.
Jack has a personal account on Insta and TikTok which he uses for more day in the life content. He also has dedicated app pages on both platforms which he uses as an experimentation ground.
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