Oct 22, 2024
This weeks newsletter includes
Daze Chat TikTok strategy overview ✅
Daze Chat Toolkit to replicate format in minutes ✅
Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅
+ discount code for premium subscribers ✅
Strategy overview 📚
Daze Chat is a freestyle messaging tool that lets you customize your messages to express exactly how you feel. Think collage tool meets iMessage. You can read the TechCrunch article here. What’s remarkable is that they haven't even launched yet, yet they've already amassed over 156K signups on their waitlist—achieved solely through organic growth on TikTok and Reels. Their strategy centers around using app demos as the main content piece. By leveraging the RizzGPT and Astra's iMessage conversation format, they’ve added their unique twist, resulting in their most popular video surpassing 8M views.
Here are some of their most successful videos and how they did it 👇:
🎬Troll on the next stop
8M+ Views, 495K+ Likes, 67K+ Saves
Hook: “helllooooo”
Format: 2x app demo + background video
Why this video worked:
High level story of romantic conversation
2x speed creates constant engagement
Uses targeted audience lingo = gen z slang
Lots of viral interaction moments embedded in app
🎬Troll on the next stop
8M+ Views, 495K+ Likes, 67K+ Saves
Hook: “hi hi hi hi”
Format: 2x app demo + background video
Why this video worked:
Plays on Astra App text message format
Demos the product by showing a use case
Music track matches video vibe = romantic
Video caption is a CTA to join the waitlist
Key Takeaways from this Content Strategy ⭐
If your app has an embedded viral interaction use that
It’s clear that they wanted a simple, scalable market strategy that would at the same time deliver their value prop. This format checked off all of those boxes.
Don’t reinvent the wheel
This strategy seems to be an iteration of the Astra strategy where you use an iMessage conversation between two individuals to create a romantic story. This format was traditionally used for mental health apps but they realized that exact format could be used here.Its amazing what 2x speed & using trending sounds can accomplish
Making an app demo 2x speed is a simple way to make your app demo 10x more intriguing. Pair that with a catchy hook and a trending song and watch your app explode. Superlocal is another app that uses this same strategy for their marketing campaign.
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