Dec 2, 2024

FeetFinder - Marketplace App

FeetFinder - Marketplace App

FeetFinder - Marketplace App

28M+ Views, 3M+ Likes, 250+ Videos

28M+ Views, 3M+ Likes, 250+ Videos

28M+ Views, 3M+ Likes, 250+ Videos

This weeks newsletter includes

  • 🚨Update: New URL for newsletter is now Playkit.xyz/newsletter 

  • Feetfinder’s TikTok and Instagram strategy overview ✅

  • Feetfinder Toolkit to replicate format in minutes ✅

  • Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅

  • + discount code for premium subscribers ✅

Strategy overview 📚

FeetFinder is a marketplace app that lets creators monetize feet content and they have earned over $80M till date. OnlyFans meets Etsy for feet. With over 28M views, 19K followers and 3.2M likes on TikTok, they've built their audience through clever "earning easy money" style content. Their strategy centers around videos showing everyday people turning simple feet pictures into huge income sources.

Trackr Collection Link

Here are some of their most successful videos and how they did it 👇:

🎬Turn $ to $$$

6.7M+ Views, 383K+ Likes, 63K+ Saves

Hook: "How my roommate turned her 40$ pedicure into 400$"

Format: POV Demo

Why this video worked:

  • Clear value proposition in title ($40 → $400)

  • Multiple scene changes maintain interest

  • Perfect 12-second duration for TikTok

  • Cash reveal provides strong social proof

TikTok Video Link

🎬Started as a joke

4M+ Views, 529K+ Likes, 27K+ Saves

Hook: "When you both started doing it as a joke and now.."

Format: POV Demo

Why this video worked:

  • Relatable "accidental success" narrative

  • Natural progression from hobby to income

  • Authentic friendship dynamic makes it fun

  • Short 10-second video

TikTok Video Link

🎬Rather Be Tired Than Broke

6.8M+ Views, 700K+ Likes, 131K+ Saves

Hook: "POV you realized you'd rather be tired than broke"

Format: POV Demo

Why this video worked:

  • Immediately hooks viewer with universal pain point

  • Trending song related to money and impulse purchases

  • Realistic car setup

  • Language resonates with Gen-Z mindset

  • Shows easy with income potential

TikTok Video Link

Key Takeaways from this Content Strategy ⭐

  • The Power of POV Transformation Their most viral format shows clear value transformation through personal perspective. Videos consistently showcase the journey from skeptic to success story.

  • Lifestyle-First Marketing Leading with comfort and work-life balance before revealing income potential creates stronger emotional connection. The "rather be tired than broke" narrative particularly resonates with their target demographic.

  • Platform-Perfect Timing Videos maintain 9-12 second duration sweet spot, maximizing TikTok's algorithm preferences while keeping viewer attention through multiple scene changes.

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questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, co-founders of Playkit

book a call

book a call

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, co-founders of Playkit

book a call

book a call

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.