Jan 6, 2025
This weeks newsletter includes
🚨Update: New URL for newsletter is now Playkit.xyz/newsletter
Fitdrop’s TikTok and Instagram strategy overview ✅
Fitdrop Toolkit to replicate format in minutes ✅
Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅
+ discount code for premium subscribers ✅
Strategy overview 📚
Fitdrop is a social fashion app that turns your daily outfits into shareable moments with friends. Think BeReal meets Dress to Impress, but for daily fits. What's remarkable is that they've already amassed over 36K followers on TikTok—achieved solely through founder-led content. Their strategy centers around relatable "building in public" content, with their many viral videos hitting 2M+ views
Here are some of their most successful videos and how they did it 👇:
🎬The Burnout
2.3M+ Views, 200K+ Likes, 50K+ Saves
Hook: “crashing out bc I wasted MONTHS building the most INSANE app 😭😭"
Format: Text Overlay
Why this video worked:
Mentions popular apps (BeReal + DTI) for instant understanding
Shows founder vulnerability through "wasted months" narrative
Background shows authentic workspace/development environment
Dramatic music matching the tone of the hook
🎬App Idea
1.3M+ Views, 290K+ Likes, 23K+ Saves
Hook: "App idea: what if there was an app like bereal but for fitchecks?"
Format: Text Overlay
Why this video worked:
Uses "what if" format that intrigues the viewer
Addresses real life pain (finding clothing info)
Background shows genuine curiousity
Very short video with high pitch music
🎬I AM COOKED
830K+ Views, 130K+ Likes, 11K+ Saves
Hook: "YALL IM COOKED 😭 I spent my COLLEGE TUITION building..."
Format: Text Overlay
Why this video worked:
High-stakes hustle story
Clear feature breakdown
Stressed Founder in the background
Music complements the narrative well
Key Takeaways from this Content Strategy ⭐
Dramatic Storytelling & Hooks One of the key success factors is the dramatic, high-stakes storytelling approach. Each video feels like a mini-movie with emotional ups and downs.
Authenticity Sells Better Than Polish Videos shot in casual settings (bedroom/workspace) perform better than polished content. The founder's unfiltered emotions, from panic to excitement, create genuine connection.
Leverage Familiar App Comparisons Each viral video references known apps (BeReal, Pinterest, DTI) to help viewers instantly grasp the concept. This reduces friction in understanding new features.
Build in Public Drives Engagement Sharing the development journey, including struggles and wins, creates a narrative that viewers want to follow. The founder's transparency about using college tuition adds stakes to the story.
subscribe to newsletter
keep up with what matters.
Simple, useful ideas on content, clarity, and growth shared weekly on X and Youtube.
