Feb 27, 2025
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Font art’s TikTok and Instagram strategy overview ✅
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Strategy overview 📚
FontsArtsApp is your gateway to a personalized digital experience. This app offers a variety of cool keyboard fonts, customizable emojis, aesthetic widgets, and keyboard themes, allowing you to stand out in every message. Think Word Art for the phone. Over the period of the last few years, they have gathered 220k followers and 4.4M likes. The strategy revolves around a quirky display of feats being achieved using their software foregrounded with viral music and synced beats on reveals(payoff).
Here are some of their most successful videos and how they did it 👇:
🎬OMG, I finally have it
3M+ Views, 47K+ Likes, 9K+ Saves
Hook: "Oh my God, I finally have it”
Format: Text Overlay + Background video tutorial
Why this video worked:
The hook creates a fomo and hypes the anticipated payoff leading to more users watching the entire tik tok.
Tutorial has been sped up in the background to decrease the time.
Video(sped up) clearly shows how easy it is to customize emojis.
Beat synced at every moment.
Hyperzoomed frame whenever there is payoff.
This has also gathered 75k+ comments with most trying to replicate the feat in the comments which only pushes the contents’ reach.
🎬Emojis that need to exist
2.4M+ Views, 68K+ Likes, 4K+ Saves
Hook: “Emojis that need to exist"
Format: Text Overlay + Background video-tutorial
Why this video worked:
The video begins with imessage screen triggering a familiar feeling for the user to continue
The anticipation of waiting for something that does not exist on your phone but can be created
Viewers can see how something is being built rather than the final collection of emojis
It also triggers the viewers anticipation to think what other emojis can be combined to make other hybrid emojis
Upbeat music makes going through the tutorial seem very fast
🎬Guys, I made my own handwriting font
64M+ Views, 700K+ Likes, 43K+ Saves
Hook: “Guys, I made my own handwriting font(AI voice)"
Format: Text Overlay + Background video-tutorial
Why this video worked:
The video contains an AI voice which narrates the hook and also carries the video with affirmations when things get slow. (Think laugh tracks in Friends)
The hook is very novel and exciting. “Turn your own handwriting to font”.
Even though the tutorial may seem long, the AI voice emphasises again and again on it being a low effort thing and easy to use which reinforced trial.
The choice of song makes the atmosphere a bit suspenseful.
Key Takeaways from this Content Strategy ⭐
Strong grasp on GenZ: The choice of music, imessage interface and fomo based content sinks very deep into the holy trinity for their core audience who would want to have a digital personality flair. Even the final emojis are something that their core TG wants to use and hence is excited to see it being made in front of them
Production Decisions: They have used tools like hyperzoom, beat sync and speeding up the footage to ensure that the tutorial does not seem long at all, instead the tik toks are only 8-10 sec long.
Perfect Hooks: All the hooks are very short and easiliy readable, but their superpower is triggering curiosity within the user to see what is being made, at no point can the user guess what is about to happen next and the final result also maintains its novelty so that the user engages with the tik tok.
The act of making something new: Most of their viral content revolves around creating something from scratch that did not exist before and showing the process of it. This taps into very primal needs of the viewer who has always been interested in How its made videos, be it tribals making houses out of dirt or Gordon Ramsay making an omlette.
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