Nov 10, 2024
This weeks newsletter includes
🚨Update!! New URL for the newsletter will be Playkit.xyz/newsletter
Gauth’s TikTok strategy overview ✅
Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅
+ discount code for premium subscribers ✅
Strategy overview 📚
Gauth's content strategy revolves around two powerful formats. Their primary approach features the "Question of the Day" series - a carefully crafted sequence that turns math problems into addictive micro-challenges. It showcases AI-powered study solutions, demonstrating how their tool can break down complex problems into digestible steps. While these concepts might seem straightforward, it's their masterful execution and psychological triggers that drive massive engagement and convert viewers into active users of their AI study companion.
Gauth has mastered what we call the "Pause-and-Learn" strategy, turning complex math problems into binge-worthy TikTok content. Their secret? Creating micro-moments of achievement for their viewers.
Here are some of their most successful videos and how they did it 👇:
🎬Question of the Day Format
142K+ Views, 12.7K+ Likes, 800+ Saves
Hook: “Lets solve this problem together” + “Question of the day”
Format: Whiteboard + AI Robot Voice
Why this video worked:
Creates instant curiosity gap
Gives viewers agency in learning
Satisfying resolution with clear explanation
Perfect loop: Success leads to following for next question
🎬SAT match question
16.2K+ Views, 259 Likes, 43+ Saves
Hook: “alright, this math question makes no sense” + “can you solve this SAT match question 🤯”
Format: POV solution walkthrough
Why this video worked:
Taps into test anxiety
Offers immediate value
Shows complex problem solved simply
Creates "aha" moment
Key Takeaways from this Content Strategy ⭐
The Power of Pause
Every video has a strategic pause point which creates active engagement vs passive watching. In turn viewers become participants, not just observers. The also average watch time increases due to natural pauseVisual Consistency is King
Some things they repeat in most of their videos are, red "Question of the Day" banner, clean white background, brand logo always visible, minimalist design, language and soothing music.Psychology at Play
The app uses videos that trigger curiosity gaps, delivering dopamine hits with satisfying “I knew it!” moments and boosting learning confidence along the way
subscribe to newsletter
keep up with what matters.
Simple, useful ideas on content, clarity, and growth shared weekly on X and Youtube.
