Oct 10, 2024
This weeks newsletter includes
Background 📓
POV: Disposable Camera Events' founders set out to create an app that lets users capture the unique perspectives of every guest at an event, with a twist—the photos remain hidden until the next day. Leveraging App Clips on iOS and Instant Apps on Android, guests can instantly access the app by scanning a QR code, without needing to download anything. Since launch, they've ranked 74th in the App Store's Free Apps and 85th in the Photo and Video category, all driven by an AI-generated content strategy. They manage over a dozen niche-focused accounts, all following this same successful playbook
Strategy overview 📚
We've reached a point in social media marketing where influencers and creators are no longer essential for producing engaging content. The space is evolving quickly, and this photo app is proof that focusing on a niche audience and delivering a clear value proposition can lead to explosive growth. Here's the story of how this app is using AI-generated images to target Star Wars fanatics and drive $200K in MRR.
Here are some of their most successful videos and how they did it 👇:
🎬 GEEKIEST things
1.5M+ Views, 104.6K+ Likes, 15K+ Shares
Hook: “the GEEKIEST things my jedi husband did at our wedding🤓”
Format: Slideshow + caption overlay + Star Wars songs
Why this video worked:
Writing in first person POV
Using Midjourney to create photorealistic images
Hook language targets a niche demographic = geeks
Hook drives curiosity to keep watching
🎬 Nerdiest things my husband insisted:
811K+ Views, 51K Likes, 8K+ Shares
Hook: “the NERDIEST things my husband insisted we featured at our wedding that our guest STILL talk about 🤣🤓”
Format: Slideshow + caption overlay + Star Wars songs
Why this video worked:
Captivating imagery
Letter capitalization = emphasis on key words
Personal story creates relatability = “my nerdy husband”
CTA is shown within the first 8 slides
Key Takeaways from this Content Strategy ⭐
Tap into Niche Communities
Target specific demographics (e.g., geeks) to foster connection and boost engagement.
Use Curiosity-Driven Hooks
Phrases that spark curiosity keep viewers engaged and watching longer.Leverage Personal Storytelling
First-person narratives build authenticity and emotional connections with the audience.
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