Sep 24, 2025
This weeks newsletter includes
Prep AI’s TikTok strategy + Toolkit overview ✅
Our new analytics tool is live, check out Trackr. ✅
Access to our recently REVAMPED 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅
Strategy overview 📚
Prep AI is an all-in-one job search and interview prep assistant that uses AI to help users ace interviews and automatically apply to jobs. What's remarkable is that they've leveraged the current job market frustrations to build massive organic reach—achieved solely through relatable problem-solution content. Their strategy centers around highlighting job market pain points and positioning Prep AI as the ultimate hack, resulting in their overall most popular video surpassing 30M views.
Here are some of their most successful videos and how they did it 👇:
🎬 "the job market is so cooked"
1M+ Views, 73.4K+Likes, 29.7K+Saves
Hook: "the way I've been applying to jobs vs using this app"
Format: Problem-solution reveal with app demo walkthrough
Why this video worked:
Job market problem: Highlighted exact pain Prep AI solves
AI solution reveal: Positioned as smart tech that beats the system
Interface credibility: Showed real job application + interview prep features
Automation appeal: Demonstrated AI handling applications automatically
🎬 "The war is over (Finally got a job offer)"
2.4M+ Views, 65.9K+ Likes, 7.9K+ Saves
Hook: "POV: after 50+ rejections you finally get the offer”
Format: job tracking spreadsheet demo
Why this video worked:
Emotional payoff: Showed ultimate goal - landing a job offer
Visual proof: Real rejection-to-acceptance journey tracking
Salary transparency: Actual salary ranges build credibility
Relatability factor: Multiple rejections before success
🎬 "POV: Getting laid off from big 4 consulting"
1M+ Views,47.9K+ Likes, 3.3K+ Saves
Hook: "POV: they fired me for AI and now I'm using AI to get hired"
Format: Layoff-to-job-search journey with ironic AI twist
Why this video worked:
Ironic storytelling: Got fired because of AI, now using AI to find jobs
Niche relatability: Targeted consulting/corporate workers specifically
Authentic vulnerability: Real emotions about job loss build trust
Solution timing: Introduced Prep AI at the perfect moment of need
Key Takeaways from this Content Strategy ⭐
Visual Transparency Builds Trust Prep AI shows real interfaces, real rejection lists, real salary data, and real success stories. This radical transparency in their demos makes the app feel legitimate and proven rather than theoretical. Viewers can see exactly what they'll get, which is crucial for converting skeptical job seekers who've been burned by false promises before.
Cover the Complete Emotional Journey Prep AI doesn't just make one type of content—they strategically cover every stage of job searching. From initial frustration (market is cooked), to the grind (50+ rejections), to crisis moments (getting laid off). This comprehensive approach ensures they capture viewers at whatever stage they're experiencing, making Prep AI feel like the solution for every job search scenario.
Embrace the AI Paradox The most brilliant insight from Prep AI's strategy is leaning into the irony that AI is both the problem and solution. Instead of avoiding the "AI taking jobs" narrative, they embrace it with content like "got fired because of AI, now using AI to get hired." This turns a potential weakness into their strongest positioning angle.
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