Mar 20, 2025
This weeks newsletter includes
🚨Update: New URL for newsletter is now Playkit.xyz/newsletter
PLAYKIT MERCH + discount link for premium subscribers below
Playkit’s latest partner - Recent Follow’s TikTok strategy overview ✅
Recent Follow’s Toolkit to replicate format in minutes ✅
Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅
+ discount code for premium subscribers ✅
Strategy overview 📚
Recent Follow is a social media tracking app that lets users monitor new Instagram follows in real-time. Think "Find My Stalker" meets "Social Media Detective". Their most remarkable achievement? Generating massive viral content by tapping into the raw, unfiltered drama of relationship insecurities.
Here are some of their most successful videos and how they did it 👇:
🎬Don’t be that boyfriend
760K+ Views, 60K+ Likes, 6K+ Saves
Hook: “Why don't men understand..”
Format: Text Overlay + Background song + App demo
Why this video worked:
Perfectly timed text overlay that builds tension and intrigue
Leverages the "men don't understand" narrative popular in Gen Z content
Creates a sense of insider knowledge and shared female experience increasing relatability
Minimal makeup, casual setting adds authenticity
Strategic use of body language (relaxed pose, direct gaze) implies confidence
Triggers emotional engagement through perceived relationship insight
🎬Long Distance Heartbreak
128K+ Views, 17K+ Likes, 200+ Saves
Hook: "POV crashing out because..”
Format: Dramatic storytelling POV
Why this video worked:
Uses the trending "POV" format for maximum dramatic effect
Exaggerated facial expressions create a tragicomic effect
Uses "fake tears" meta-commentary, showing self-awareness and genuinity
Capitalizes on the appeal of relationship drama with lip syncing on the music keeping the users engaged till the lyrics end
Creates a multilayered emotional experience, Inviting viewers to fill in the narrative gaps.
🎬Boyfriend anxiety
300K+ Views, 50K+ Likes, 2K+ Saves
Hook: “Who tf needs preworkout when..”
Format: Text Overlay + Background video
Why this video worked:
Transforms relationship anxiety into relatable comedy
Uses Gen Z conversational language ("tf")
Moving around in kitchen/banging head adds visual humor
Hashtags span multiple relationship-focused communities
Mimics the viral "who needs X when..." meme format
Key Takeaways from this Content Strategy ⭐
Storytelling in Seconds ⏱️ Short-form content is an art form. These videos prove you can tell a complete story in just 8 seconds. The key is a strong hook, clear emotion, and an unexpected twist.
Relatability and Authenticity is the New Viral By creating raw, unfiltered content that speaks directly to relationship insecurities, Recent Follow has cracked the viral code. The videos aren't perfectly produced—they're honest and relatable, sharing moments that connect more deeply with viewers.
Hashtags targeting different communities: Hashtags do more than increase visibility—they create communities. With strategic tags, creators tap into shared experiences & emotions that resonate with thousands of viewers.
High-frequency posting: Playkit is helping Recent Follow push 100+ videos a month. Each with a different spin: hook, music, etc. while still maintaining a consistent style across videos, building brand recognition and trust among viewers. They often reupload videos with the same hook that went viral.
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