Sept 18th, 2025
This weeks newsletter includes
Starcrossed’s TikTok strategy + Toolkit overview ✅
Full collection of all TikTok accounts promoting Startcrossed, here ✅
Revamped 0→10K MRR Handbook ✅
New episode live from our new podcast, Hooked, featuring Garrett Rothstein, founder of Queue. In this episode Garrett shares how he turned TikTok into a growth engine, engineering features for virality, building a captions matrix, and iterating 100+ times before hitting his first breakout video. ✅
Strategy overview 📚
Starcrossed is an app that connects astrology enthusiasts with personalized soulmate drawings created by AI astrologers. What's remarkable is that they've achieved viral growth primarily through founder led astrology content on TikTok.
Their strategy centers around zodiac-specific content and personalized soulmate readings, with their overall most popular video from surpassing 130M views.
Core Strategy Elements:
Partner with established creators vs building from scratch
Leverage existing community trust
Create personalized zodiac content
Here are some of their most successful videos and how they did it 👇:
🎬 Toxic Partner + Zodiac Psychology:
4.7M+ Views, 507.9K+Likes, 79.1K+Saves
Hook: "The toxic partner you subconsciously crave based on your zodiac sign"
Format: Creator speaking + zodiac text overlays
Why this video worked:
Dark psychology hooks - Toxic patterns create irresistible curiosity
Multi-sign targeting - Each zodiac gets individual attention
App positioning - Solution for healthier relationships
Comment engagement - Personal experiences flood in
🎬 Full Moon Love Predictions:
4.4M+ Views, 222.2K+ Likes, 44.1K+ Saves
Hook: "INTENSE & FIERY effects on your love life for every zodiac sign"
Format: Direct-to-camera with zodiac text overlays + astrological predictions
Why this video worked:
Timely celestial events - Full moon creates urgency
Love life predictions - Romance content drives engagement
Personalized forecasts - Each sign gets specific insights
Emotional intensity - "Spicy" language builds excitement
🎬 Mercury Retrograde Love Chaos:
3.6M+ Views, 199.8K+ Likes, 28.3K+ Saves
Hook: "Your love life's CRAZY TURNS during Mercury Retrograde for every zodiac sign"
Format: Direct-to-camera with dramatic text overlays + retrograde predictions
Why this video worked:
Trending astrological events - Mercury Retrograde drives searches
Chaos and drama focus - "Crazy turns" promises entertainment
Universal love concerns - Everyone relates to relationship chaos
Multi-sign coverage - Each zodiac gets individual predictions
Key Takeaways from this Content Strategy ⭐
Dark Psychology Hooks Create Irresistible Curiosity The "toxic partner you subconsciously crave" angle taps into uncomfortable self-awareness that viewers can't ignore. This psychological trigger promises hidden truths about behavior patterns, making people engage despite discomfort. For Starcrossed, viewers who feel "called out" are primed to seek the app's soulmate drawings and astrologer guidance as a path to breaking toxic cycles and finding healthier relationships.
Celestial Timing Creates Natural Call-to-Action Windows Full Moon content leverages peak emotional energy when astrology audiences believe love transformations are most likely. The "INTENSE & FIERY effects" language capitalizes on celestial beliefs about amplified romantic outcomes. For Starcrossed, viewers experiencing heightened emotional states during full moons are more motivated to seek personalized soulmate drawings to maximize their romantic potential during these "powerful" windows.
Trending Astrological Events Drive Organic Discovery Mercury Retrograde content taps into active search behavior when astrology audiences seek guidance during chaotic celestial periods. By timing content around trending astrological moments, Starcrossed captures users when they're most motivated to seek solutions. When viewers experience the promised "crazy turns," they're primed to download the app for personalized guidance and soulmate insights to navigate the chaos.
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