Sept 18th, 2025

Starcrossed - Astrology App

Starcrossed - Astrology App

Starcrossed - Astrology App

130M+ Views, 8M+ Likes, 290+ Videos

130M+ Views, 8M+ Likes, 290+ Videos

130M+ Views, 8M+ Likes, 290+ Videos

This weeks newsletter includes

Starcrossed’s TikTok strategy + Toolkit overview ✅

  • Full collection of all TikTok accounts promoting Startcrossed, here ✅

  • Revamped 0→10K MRR Handbook ✅

  • New episode live from our new podcast, Hooked, featuring Garrett Rothstein, founder of Queue. In this episode Garrett shares how he turned TikTok into a growth engine, engineering features for virality, building a captions matrix, and iterating 100+ times before hitting his first breakout video. ✅

Strategy overview 📚

Starcrossed is an app that connects astrology enthusiasts with personalized soulmate drawings created by AI astrologers. What's remarkable is that they've achieved viral growth primarily through founder led astrology content on TikTok.

Their strategy centers around zodiac-specific content and personalized soulmate readings, with their overall most popular video from surpassing 130M views.

Core Strategy Elements:

  • Partner with established creators vs building from scratch

  • Leverage existing community trust

  • Create personalized zodiac content

Here are some of their most successful videos and how they did it 👇:

🎬 Toxic Partner + Zodiac Psychology:

4.7M+ Views, 507.9K+Likes, 79.1K+Saves

Hook: "The toxic partner you subconsciously crave based on your zodiac sign"

Format: Creator speaking + zodiac text overlays

Why this video worked:

  • Dark psychology hooks - Toxic patterns create irresistible curiosity

  • Multi-sign targeting - Each zodiac gets individual attention

  • App positioning - Solution for healthier relationships

  • Comment engagement - Personal experiences flood in

🎬 Full Moon Love Predictions:

4.4M+ Views, 222.2K+ Likes, 44.1K+ Saves

Hook: "INTENSE & FIERY effects on your love life for every zodiac sign"

 Format: Direct-to-camera with zodiac text overlays + astrological predictions

Why this video worked:

  • Timely celestial events - Full moon creates urgency

  • Love life predictions - Romance content drives engagement

  • Personalized forecasts - Each sign gets specific insights

  • Emotional intensity - "Spicy" language builds excitement

🎬 Mercury Retrograde Love Chaos:

3.6M+ Views, 199.8K+ Likes, 28.3K+ Saves

Hook: "Your love life's CRAZY TURNS during Mercury Retrograde for every zodiac sign"

Format: Direct-to-camera with dramatic text overlays + retrograde predictions

Why this video worked:

  • Trending astrological events - Mercury Retrograde drives searches

  • Chaos and drama focus - "Crazy turns" promises entertainment

  • Universal love concerns - Everyone relates to relationship chaos

  • Multi-sign coverage - Each zodiac gets individual predictions

Key Takeaways from this Content Strategy ⭐

  • Dark Psychology Hooks Create Irresistible Curiosity The "toxic partner you subconsciously crave" angle taps into uncomfortable self-awareness that viewers can't ignore. This psychological trigger promises hidden truths about behavior patterns, making people engage despite discomfort. For Starcrossed, viewers who feel "called out" are primed to seek the app's soulmate drawings and astrologer guidance as a path to breaking toxic cycles and finding healthier relationships.

  • Celestial Timing Creates Natural Call-to-Action Windows Full Moon content leverages peak emotional energy when astrology audiences believe love transformations are most likely. The "INTENSE & FIERY effects" language capitalizes on celestial beliefs about amplified romantic outcomes. For Starcrossed, viewers experiencing heightened emotional states during full moons are more motivated to seek personalized soulmate drawings to maximize their romantic potential during these "powerful" windows.

  • Trending Astrological Events Drive Organic Discovery Mercury Retrograde content taps into active search behavior when astrology audiences seek guidance during chaotic celestial periods. By timing content around trending astrological moments, Starcrossed captures users when they're most motivated to seek solutions. When viewers experience the promised "crazy turns," they're primed to download the app for personalized guidance and soulmate insights to navigate the chaos.

Keep up with what matters.

Simple, useful ideas on content, clarity, and growth shared weekly on X and Instagram.

Newsletter

Newsletter

Sign up

Sign up

speak with Julia + Nick, Co-foudners of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, Co-foudners of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, Co-foudners of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.