Oct 30, 2024
This weeks newsletter includes
Style DNA’s Reels strategy overview ✅
Styles DNA’s Toolkit to replicate format in minutes ✅
Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅
+ discount code for premium subscribers ✅
Strategy overview 📚
Style DNA is mobile AI stylist that helps women nail their fashion style using data points like color analysis, body type, and previous outfits. Learn more on their website. According to Sensor Tower, just last month they’ve achieved over 100K app downloads and 200K in revenue. This is mainly due to the massive growth funnel they’ve setup using Instagram Reels. Each video on their brand account averages around 100K views and consists of using trending celebrities as hook bait. Their strategy seems to rely on trending fashion and beauty terms such as “color analysis” and “high and low contrast”, while using celebrities as models. The goal is to help educate users around this terms and let them know there’s an app that helps you figure out the right style for you.
Here are some of their most successful videos and how they did it 👇:
🎬 Fashion advice
2.3M+ Views, 26K+ Likes
Hook: “Necklines that don’t flatter a round face”
Format: photo collage in video format
Why this video worked:
Baits with well-known celebrity
Constant changing of the images entices engagement and watch-through
Use of the negative “what NOT to do”
Tangible advice
🎬 Celebrity Hook
1.9M+ Views, 32K+ Likes
Hook: “Anne Hathaway before and after she found her colors”
Format: photo collage in video format
Why this video worked:
Well-known celebrity
Emojis show easy/yes no
Controversial takes spark engagement in comments
Changing photos increase watch-through rates
Key Takeaways from this Content Strategy ⭐
Use pop culture to generate intrigue
Utilize celebrities to jump into conversations already being had. Audiences have lots of opinions to share on celebrities and will do so in the comments, boosting your post. Additionally, using celebrities as faces on your brand account creates sense of authority for your app.Give tangible advice
One of Style DNA’s big strategies is giving advice to their audience whether it’s in clothing type, color, or style, advice is easily applicable and relatable to their target audience’s pain points. Experiment with leading in the negative, like what “not” to do as a stronger hook.Change up photos every ~2 seconds
Improve watch-through rates by keeping videos engaging and changing the photos often.
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