Playkit creators scrolling on TikTok.
Playkit creators scrolling on TikTok.

TikTok Influencer Marketing Agency

Our large-scale TikTok influencer marketing programs connect brands with the top 1% of college creators to drive installs through real, referral-style content. By partnering with TikTok creators, we produce hundreds of campaigns for apps that deliver viral reach, capture Gen Z’s attention, and turn views into downloads.

tiktok influencer marketing campaigns that drive real growth

Our TikTok influencer agency builds customized influencer campaigns for apps designed to grow installs fast. We partner with TikTok creators who specialize in authentic, high-performing content. Every campaign runs for a 3-month cycle to ensure consistent, trackable results.

Activate (Enterprise Growth)

$60k/month / 20+ creators / 3600 unique videos / 7200 total videos / 12 weeks

Designed for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with authentic content from dozens of TikTok influencers, delivering massive reach and awareness. Perfect for feature releases, viral app growth, or making a big market splash.

Scale (VC-backed Startups)

$30k/month / 10 creators / 1800 unique videos / 3600 total videos / 12 weeks

Built for apps already seeing traction from organic or influencer content. We plug in our viral video marketing strategy, double down on what’s working, and scale your top-performing posts with TikTok influencers who convert.

Unlock your brand's potential with our results-driven TikTok campaigns!

how tiktok influencer marketing with playkit drives app downloads

01.

strategy call

strategy call

Every TikTok influencer marketing campaign starts with a deep product and audience audit. We analyze your apps features, creative history, and target market to identify what will resonate most on the FYP. The result: influencer campaigns for apps that are built for performance, not vanity metrics.

02.

creator selection

creator selection

Next, we partner with TikTok creators who authentically align with your product and audience. Our network of vetted influencers for apps is hand-selected for each campaign to ensure every collaboration feels native, real, and conversion-driven. Whether youre a travel, fitness, or social app, well match you with creators who already live that lifestyle, boosting credibility and installs.

03.

campaign launch

campaign launch

Once your TikTok influencer campaign goes live, we track everything through our in-house analytics platform. Your Campaign Manager continuously optimizes creative direction to scale results and maximize ROI. With Playkits influencer marketing for apps, you dont just get reach, you get measurable growth in downloads.

what makes playkit’s tiktok influencer campaigns different?

ugc creator campaign

ugc creator campaign

  • <500 followers

  • NEW accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaigns

traditional influencer campaigns

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

we build results-driven campaigns.

we build results-driven campaigns.

We only take on brands we know will thrive through TikTok influencer marketing. As a performance-focused TikTok influencer agency, we design influencer campaigns for apps that pair brands with vetted creators who deliver measurable growth. This isnt a side service, its all we do.

tech-enabled, performance-obsessed

tech-enabled, performance-obsessed

We built our own campaign tracking platform to give real-time insights into performance. Our Strategists, Campaign Managers, and TikTok influencers work together to continuously optimize creative direction and scale results. We prioritize precision, data, and growth.

conversion-driven UGC strategy

conversion-driven UGC strategy

Our TikTok influencers are trained in comment seeding and storytelling that converts viewers into users. We partner with TikTok creators who know how to make your app feel authentic and worth downloading. Unlike traditional influencer content, our influencer campaigns for apps focus on virality, retention, and installs, not vanity metrics.

built to scale

built to scale

We run some of the largest TikTok influencer campaigns for apps on the market, powered by our in-house network of creators and full-stack content ops. Our mission as a TikTok influencer agency is simple: help you scale installs through creative that feels real, relatable, and impossible to scroll past.

results you can expect from a tiktok influencer campaign

On average, our TikTok influencer campaigns powered by our in-house influencers for app downloads achieve a 1% conversion rate from views to installs. Results vary based on your apps UI, creative testing, and TikToks algorithm, but as a performance-driven TikTok influencer agency, we align on goals upfront and craft an authentic app promotion strategy that delivers measurable growth.

Scale (VC-backed Startups)

10 creators / 1800 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Activate (Enterprise Growth)

20 creators / 3600 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Unlock your brand's potential with our results-driven TikTok campaigns!

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.