Playkit creators scrolling on TikTok.

TikTok Influencer Marketing Agency

Our large-scale TikTok influencer marketing programs connect brands with the top 1% of college creators to drive installs through real, referral-style content. By partnering with TikTok creators, we produce hundreds of campaigns for apps that deliver viral reach, capture Gen Z’s attention, and turn views into downloads.

tiktok influencer marketing campaigns that drive real growth

$30k/month / 10 creators / 1200 videos

For consumer tech products ready to build a sustainable organic growth channel. Your dedicated UGC engineer builds the strategy, selects trained creators, reviews every video before it goes live, and iterates daily until we find the content that acquires new users.

600 unique TikToks, cross-posted to Instagram for maximum reach. Organic and paid usage rights included.

ready to build your growth channel? let's talk

how tiktok influencer marketing with playkit drives app downloads

01.

strategy call

strategy call

Every TikTok influencer marketing campaign starts with a deep product and audience audit. We analyze your apps features, creative history, and target market to identify what will resonate most on the FYP. The result: influencer campaigns for apps that are built for performance, not vanity metrics.

02.

creator selection

creator selection

Next, we partner with TikTok creators who authentically align with your product and audience. Our network of vetted influencers for apps is hand-selected for each campaign to ensure every collaboration feels native, real, and conversion-driven. Whether youre a travel, fitness, or social app, well match you with creators who already live that lifestyle, boosting credibility and installs.

03.

campaign launch

campaign launch

Once your TikTok influencer campaign goes live, we track everything through our in-house analytics platform. Your UGC Engineer continuously optimizes creative direction to scale results and maximize ROI. With Playkits influencer marketing for apps, you dont just get reach, you get measurable growth in downloads.

what makes playkit’s tiktok influencer campaigns different?

ugc creator campaign

ugc creator campaign

  • <500 followers

  • New accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaigns

traditional influencer campaigns

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

results you can expect from a tiktok influencer campaign

On average, our TikTok influencer campaigns powered by our in-house influencers for app downloads achieve a 1% conversion rate from views to installs. Results vary based on your apps UI, creative testing, and TikToks algorithm, but as a performance-driven TikTok influencer agency, we align on goals upfront and craft an authentic app promotion strategy that delivers measurable growth.

10 creators / 1200 videos / 4 weeks

0m+

views

0

content creators

$0

CPM

0%

conversion rate

ready to build your growth channel? let's talk.

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What is Tech UGC?

Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 600+ videos per month per brand, generating organic views before any paid spend is applied.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What is Tech UGC?

Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 600+ videos per month per brand, generating organic views before any paid spend is applied.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.