Viral Video Campaigns for Mobile Apps

We run Viral Video Campaigns for Mobile Apps powered by fractional brand ambassadors to drive app installs through authentic, referral-style content. By partnering with the top 1% of college creators, our Fractional Ambassador Programs produce 100s of viral app videos that flood the FYP, capture Gen Z’s attention, and deliver measurable growth in downloads.

what Viral Video Campaigns for Mobile Apps looks like

We offer Viral Video Campaigns for Mobile Apps tailored to your growth stage and goals. All campaigns require a 3-month commitment to ensure consistent, measurable results.

Activate (Enterprise Growth)

$50k/month / 20+ creators / 3600 unique videos / 12 weeks

Designed for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with authentic content from dozens of TikTok influencers, delivering massive reach and awareness. Perfect for feature releases, viral app growth, or making a big market splash.

Scale (VC-backed Startups)

$25k/month / 10 creators / 1800 unique videos / 12 weeks

Built for apps already seeing traction from organic or influencer content. We plug in our viral video marketing strategy, double down on what’s working, and scale your top-performing posts with TikTok influencers who convert.

Unlock your brand's potential with our results-driven TikTok campaigns!

how Viral Video Campaigns for Mobile Apps with Playkit works

01.

strategy call

strategy call

We kick off every Viral Video Campaigns with a deep product audit. This helps us identify the features most likely to resonate on the FYP and go viral. Were transparent about what works and what wont to maximize authentic app promotion and performance from day one.

02.

creator selection

creator selection

After identifying your ICP, we tap into our network of vetted fractional brand ambassadors and match them to your campaign based on real-world context. For example, if youre promoting a travel app, well match creators who are already traveling. This makes the content feel native and real and ensures every video aligns with your product and drives authentic, scroll-stopping content.

03.

campaign launch

campaign launch

On launch day, youll receive access to our real-time campaign tracking dashboard for insight into video performance, installs, and virality. Youll also get weekly performance reports, campaign revamps, and direct access to your Campaign Manager. We continuously optimize content to help you improve TikTok performance and scale results fast.

what makes Playkits Viral Video Campaigns different?

ugc creator campaign

ugc creator campaign

  • <500 followers

  • NEW accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaigns

traditional influencer campaigns

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

we build results-driven campaigns.

we build results-driven campaigns.

We only take on brands we believe will thrive with authentic app promotion through our Viral Video Campaigns. Our model isnt about flashy follower counts, its about producing high-converting TikTok content that drives app installs, fast.

Our expert team of Strategists, Campaign Managers, and TikTok Influencers is what sets us apart. This isnt a side service: its all we do.

tech-enabled, performance-obsessed

tech-enabled, performance-obsessed

We built our own campaign tracking software to give you real-time insights into performance. That means no guessing games, just clear data on whats working and why. Our expert team of Strategists, Campaign Managers, and TikTok Influencers is what sets us apart. This isnt a side service: its all we do.

conversion-driven UGC strategy

conversion-driven UGC strategy

Our fractional brand ambassadors are trained in comment seeding and TikTok-native storytelling that turns viewers into users. Unlike traditional influencer content, we focus on virality, retention, and app installs (not just reach).

built to scale

built to scale

We run some of the largest Viral Video Campaigns for Mobile Apps on the market, thanks to our in-house network of part time brand ambassadors. Every campaign includes a Lead Strategist, Campaign Manager, and Head Strategist so youre supported every step of the way.

results you can expect from a Viral Video Campaigns for Mobile Apps

On average, our Viral Video Campaigns driven by our in house part time brand ambassadors see a 1% conversion rate from views to downloads. Performance varies based on your apps UI, creative history, and TikToks algorithm, but well align on goals upfront and craft the authentic app promotion strategy that delivers results.

Scale (VC-backed Startups)

10 creators / 1800 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Activate (Enterprise Growth)

20 creators / 3600 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Unlock your brand's potential with our results-driven TikTok campaigns!

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.