Playkit creators scrolling on TikTok.
Playkit creators scrolling on TikTok.

Viral Video Campaigns for Mobile Apps

We build viral video marketing strategies for mobile apps that actually convert. Powered by our network of fractional brand ambassadors, each campaign is designed to increase app installs through authentic, referral-style content. As a TikTok viral video agency, we partner with the top 1% of college creators to produce hundreds of videos that flood the FYP, capture Gen Z’s attention, and drive measurable viral growth for apps.

viral video campaigns that drive real growth

We offer viral video campaigns for mobile apps tailored to your growth stage and goals. All campaigns require a 3-month commitment to ensure consistent, measurable results.

Activate (Enterprise Growth)

$60k/month / 20+ creators / 3600 unique videos / 7200 total videos / 12 weeks

Designed for large-scale launches and apps ready to dominate TikTok. This high-volume package floods the FYP with authentic content from dozens of TikTok influencers, delivering massive reach and awareness. Perfect for feature releases, viral app growth, or making a big market splash.

Scale (VC-backed Startups)

$30k/month / 10 creators / 1800 unique videos / 3600 total videos / 12 weeks

Built for apps already seeing traction from organic or influencer content. We plug in our viral video marketing strategy, double down on what’s working, and scale your top-performing posts with TikTok influencers who convert.

Unlock your brand's potential with our results-driven TikTok campaigns!

how playkit leverages viral video campaigns for apps

01.

strategy call

strategy call

We kick off every viral video zampaign with a deep product and audience audit to identify the features most likely to resonate on the FYP and go viral. As a TikTok viral video agency, we build a custom viral video marketing strategy to align creative direction with your growth goals, so every post is designed to increase app installs and spark app virality from day one.

02.

creator selection

creator selection

After defining your ICP, we tap into our vetted network of creators and fractional brand ambassadors to match you with the right people for your audience. Every creator is chosen to fit real-world context. If youre a travel app, well match creators who are already traveling. This ensures your content feels authentic, native, and optimized for viral growth for apps across TikTok.

03.

campaign launch

campaign launch

On launch day, your campaign goes live with access to real-time performance tracking for installs, engagement, and virality. Youll receive weekly reports, creative revamps, and direct communication with your Campaign Manager. As your TikTok viral video agency, we continuously test and refine your viral video marketing strategy to amplify installs and scale sustainable app virality.

what makes playkit's viral video campaigns different?

ugc creator campaign

ugc creator campaign

  • <500 followers

  • NEW accounts per brand

  • 1200+ unique pieces of content

  • Ongoing training + weekly optimization

  • Feels organic, like a friend's recommendation

traditional influencer campaigns

traditional influencer campaigns

  • 10K+ followers

  • Established accounts promoting multiple brands

  • 1-2 unique pieces of content

  • One-off brief, minimal guidance

  • Feels like an ad

we build results-driven campaigns.

we build results-driven campaigns.

We only partner with brands ready to grow through authentic TikTok content. Our viral video marketing strategy isnt about follower counts, its about producing high-performing videos that increase app installs and drive real app virality.

tech-enabled, performance-obsessed

tech-enabled, performance-obsessed

We built our own campaign tracking platform to give you real-time insights into installs, virality, and performance. Our Strategists continuously refine your viral video marketing strategy to fuel viral growth for apps and help you scale installs efficiently.

conversion-driven UGC strategy

conversion-driven UGC strategy

Our creators and ambassadors are trained in TikTok-native storytelling that turns views into downloads. Unlike traditional influencer content, our approach focuses on app virality, retention, and conversions. Every campaign is backed by data, speed, and creativity to increase app installs fast.

built to scale

built to scale

We run some of the largest viral video campaigns for mobile apps on TikTok, powered by our in-house team of Strategists and fractional brand ambassadors.

As a TikTok viral video agency, we specialize in building repeatable viral growth for apps, scaling installs, reach, and community with proven systems.

results you can expect from a viral video campaigns for Mobile Apps

As a leading TikTok viral video agency, our viral video marketing strategies driven by in-house creators and ambassadors consistently reach a 1% view-to-download conversion rate. Performance depends on your apps UI, creative testing, and algorithm trends, but our process is engineered to increase app installs, fuel app virality, and deliver sustainable viral growth for apps.

Scale (VC-backed Startups)

10 creators / 1800 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Activate (Enterprise Growth)

20 creators / 3600 videos / 12 weeks

0m+

TikTok views

0

content creators

$0

CPM

0x

ROI

Unlock your brand's potential with our results-driven TikTok campaigns!

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.