drive downloads with viral
ugc campaigns

drive downloads with viral ugc campaigns

We're a fractional social growth team for VC backed startups and enterprise teams

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the growth engine behind viral consumer apps:

From your first post to your millionth view, we help consumer brands break through ad noise, convert, and climb the app store charts. We leverage top creators and strategic organic content for undeniable conversion.

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400m+

total views

400m+

total views

ROI

200k+

total comments

200k+

total comments

0.0m

app downloads

0.0m

app downloads

our services

fractional TikTok ambassador programs

1200 unique UGC videos

4 week campaign

20 vetted UGC creators

learn more

our expertise

what you'll get:

01.

creator sourcing

we'll connect you with UGC creators who are passionate about your product and skilled in producing authentic app promotions

02.

end to end management

as your TikTok marketing agency, we handle everything from creator selection, to posting schedules, to pay outs

03.

strategy sessions

our team reviews performance across views, installs, and comment sections, ensuring our campaigns drive viral growth for your product

04.

monthly reporting

get real-time insights in our software, Trackr, along with monthly in-depth reports, so you always know how your campaignis performing, what’s driving results, and where we’re doubling down next

Playkit founders Nick Sanchez and Julia Pintar smiling together outdoors, standing side by side in front of green plants and a wooden fence.

Playkit founders Nick Sanchez and Julia Pintar laughing together in a car, capturing a candid and energetic moment.

Playkit founders Nick Sanchez and Julia Pintar smiling outdoors, with Nick playfully reaching toward the camera

this is julia

and this is nick…

our story

we met where all great connections happen...

twitter...

julia comes from the content world

nick comes from the consumer startup word

together they understand marketing consumer apps

enough said :-)

book a call

how it works

STEP 1

discovery call

collaborative brainstorm to get to know your product and swap ideas on TikTok marketing.

STEP 2

kickoff call

we’ll dive into your campaign goals, audience, and competitive landscape to set you up for a successful fractional ambassador campaign.

STEP 3

launch

we handle everything end to end. sit back and watch viral videos go live!

STEP 4

iterate

each week we review analyze views and comment sections to double down on what’s driving viral growth.

how it works

STEP 1

discovery call

collaborative brainstorm to get to know your product and swap ideas on TikTok marketing.

STEP 2

kickoff call

we’ll dive into your campaign goals, audience, and competitive landscape to set you up for a successful fractional ambassador campaign.

STEP 3

launch

we handle everything end to end. sit back and watch viral videos go live!

STEP 4

iterate

each week we review analyze views and comment sections to double down on what’s driving viral growth.

how it works

STEP 1

discovery call

collaborative brainstorm to get to know your product and swap ideas on TikTok marketing.

STEP 2

kickoff call

we’ll dive into your campaign goals, audience, and competitive landscape to set you up for a successful fractional ambassador campaign.

STEP 3

launch

we handle everything end to end. sit back and watch viral videos go live!

STEP 4

iterate

each week we review analyze views and comment sections to double down on what’s driving viral growth.

the team

chronically online 20yr olds

We’re a team of influencers, designers, and engineers, but what we all have in common is creating content.

we’re a team of influencers, designers, engineers but one thing we have in common is we all create content.

meet the team

learn more

meet the team

Two Playkit team members riding a bike barefoot during the company retreat, motion blurred to capture a fun and carefree moment.

Playkit team members laughing and playing cards together during the company retreat, sitting in a cozy outdoor lounge.

Playkit core team members standing in a circle and smiling down at the camera during the company retreat, capturing a fun and unified moment.

Playkit team smiling and chatting near a car surrounded by tropical plants during the company retreat.

A black hoodie with the Playkit slogan ‘Never Stop Creating’ printed in white letters with a blue heart, laid out on the hood of a red car.

Playkit team members hanging out in a lounge during the company retreat, playing cards and laughing as Nick Sanchez strums a ukulele.

Playkit core team members gathered together during the company retreat, smiling on an outdoor patio with relaxed and friendly energy.

the playkit bike 🔥

our first merch drop

Playkit core team members lying on a blanket in the grass during the company retreat, smiling and relaxing together in a circle.

our first merch drop

-playkit retreat, Aug 2025

want to be part of the team?

hiring for creators

apply now

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

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Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

book a call

questions

frequently asked questions

What's a fractional ambassador program?

Think of it as a part-time creator team, built just for your app. Instead of hiring one influencer full-time, you get 10+ content creators acting as “fractional ambassadors," posting multiple TikToks a day for a full month. By the end, you’ll have 600+ unique videos flooding your niche with authentic, creator-driven content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, co-founders of Playkit

book a call

questions

frequently asked questions

What's a fractional ambassador program?

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

speak with Julia + Nick, co-founders of Playkit

book a call

questions

frequently asked questions

What's a fractional ambassador program?

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check-in async.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We find that fractional ambassador programs work best with consumer facing apps. We want all of our campaigns to be successful, so we'll only move forward if we're 100% confident.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

drive downloads with viral
ugc campaigns

drive downloads with viral ugc campaigns

drive downloads with viral ugc campaigns

the growth engine behind viral consumer apps:

fractional TikTok ambassador programs

what you'll get:

creator sourcing

end to end management

strategy sessions

monthly reporting

we met where all great connections happen...

discovery call

kickoff call

launch

iterate

discovery call

kickoff call

launch

iterate

discovery call

kickoff call

launch

iterate

chronically online 20yr olds

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

new podcast ep dropped

sign up for webinar

subscribe to new substack

frequently asked questions

frequently asked questions

frequently asked questions

TikTok content agency

TikTok content agency

TikTok content agency