build your highest-converting growth channel with tech ugc

build your highest-converting growth channel with tech ugc

scale your consumer app with the full-service agency behind 11.2M app downloads

scale your consumer app with the full-service agency behind 11.2M app downloads

scale your consumer app with the full-service agency behind 11.2M app downloads

TRUSTED BY

TRUSTED BY

stats to date

the growth engine behind viral consumer apps:

Tech UGC is word-of-mouth at scale. Real creators build dedicated accounts around your product, posting daily content that reaches your exact audience organically. We make content that feels like a genuine recommendation, because it is.

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700m+

total views

700m+

total views

$0.0

avg CPM

$0.0

avg CPM

0k+

videos posted

0k+

videos posted

0.0m

app downloads

0.0m

app downloads

our services

tech UGC programs

1,200 videos/month across TikTok and Instagram

10 trained tech UGC creators

dedicated UGC Engineer on every campaign

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learn more

our expertise

what you'll get:

01.

creator selection

Every creator goes through an application, interview, and a week-long paid training campaign before they ever post for a client. We accept the top 1%. You only get the best.

02.

dedicated UGC Engineering

Every campaign gets a full-time UGC engineer whose entire job is your content. They brief creators, review every video before it goes live, and rebuild strategy daily based on what's actually converting.

03.

custom content strategy

Your UGC engineer builds a campaign strategy specific to your product: target audience, account warming, hooks, messaging angles, and how creators respond to comments. Nothing is templated.

04.

real-time performance tracking

Every video, every creator, every campaign in one place. Our software, Trackr, gives you and your team a live view of what's working so you're never flying blind.

Playkit founders Nick Sanchez and Julia Pintar smiling together outdoors, standing side by side in front of green plants and a wooden fence.
Playkit founders Nick Sanchez and Julia Pintar laughing together in a car, capturing a candid and energetic moment.
Playkit founders Nick Sanchez and Julia Pintar smiling outdoors, with Nick playfully reaching toward the camera

this is julia

and this is nick…

our story

Julia and Nick built Playkit after running UGC for their own products, before most brands knew what it was.

We've spent the last few years building the operational infrastructure most teams don't have: trained creators, full-time UGC engineers, and a proprietary tracking system behind 90k+ videos.

This isn't a side project. It's all we do.

book a call

book a call

how it works

STEP 1

discovery call

a collaborative call to get to know your product, your goals, and make sure we're the right fit for each other.

STEP 2

strategy session

we’ll dive into your campaign goals, audience, and competitive landscape to build your campaign strategy.

STEP 3

launch

our UGC engineer reviews every video before it goes live, manages and monitors performance from day one.

STEP 4

iterate

every day we analyze views, comments, and conversion signals to rebuild strategy around what's actually working.

how it works

STEP 1

discovery call

a collaborative call to get to know your product, your goals, and make sure we're the right fit for each other.

STEP 2

strategy session

we’ll dive into your campaign goals, audience, and competitive landscape to build your campaign strategy.

STEP 3

launch

our UGC engineer reviews every video before it goes live, manages and monitors performance from day one.

STEP 4

iterate

every day we analyze views, comments, and conversion signals to rebuild strategy around what's actually working.

how it works

STEP 1

discovery call

a collaborative call to get to know your product, your goals, and make sure we're the right fit for each other.

STEP 2

strategy session

we’ll dive into your campaign goals, audience, and competitive landscape to build your campaign strategy.

STEP 3

launch

our UGC engineer reviews every video before it goes live, manages and monitors performance from day one.

STEP 4

iterate

every day we analyze views, comments, and conversion signals to rebuild strategy around what's actually working.

the team

the people behind the content

A chronically online team of creators, strategists, and engineers who live on the platforms your customers scroll every day

we’re a team of influencers, designers, engineers but one thing we have in common is we all create content.

meet the team

meet the team

learn more

learn more

Close-up of a wooden table at the Playkit team retreat showing playing cards, a phone with a Playkit sticker, and a white cap embroidered with the Playkit logo.
Two Playkit team members riding a bike barefoot during the company retreat, motion blurred to capture a fun and carefree moment.
Playkit team members laughing and playing cards together during the company retreat, sitting in a cozy outdoor lounge.
Playkit core team members standing in a circle and smiling down at the camera during the company retreat, capturing a fun and unified moment.
Playkit team smiling and chatting near a car surrounded by tropical plants during the company retreat.
Close-up of a wooden table at the Playkit team retreat showing playing cards, a phone with a Playkit sticker, and a white cap embroidered with the Playkit logo.
A black hoodie with the Playkit slogan ‘Never Stop Creating’ printed in white letters with a blue heart, laid out on the hood of a red car.
Playkit team members hanging out in a lounge during the company retreat, playing cards and laughing as Nick Sanchez strums a ukulele.
Playkit core team members gathered together during the company retreat, smiling on an outdoor patio with relaxed and friendly energy.

the playkit bike 🔥

our first merch drop

Playkit core team members lying on a blanket in the grass during the company retreat, smiling and relaxing together in a circle.

our first merch drop

testimonials

01 / 03

"Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day."

Tyler Scheviak

CMO of Fig

latest updates

new podcast ep dropped

watch full episode

watch full episode

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Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

book a call

book a call

questions

frequently asked questions

What is Tech UGC?

Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 1200+ videos per month per brand, generating organic views before any paid spend is applied.

How involved is the process?

As involved as you want to be. Most clients join a weekly sync to review performance and share product updates. Beyond that, we handle everything. Your UGC engineer manages creators, reviews content, and iterates strategy daily without needing your input at every step. Some clients are deeply involved in creative direction. Others check in once a week and let us run it. Either way, the engine keeps moving.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We specialize in consumer apps: think social, productivity, language learning, fitness, and entertainment. If your product has a strong use case that creators can authentically demonstrate, tech UGC tends to work exceptionally well. We'll tell you honestly on the discovery call if we think it's a good fit - we'd rather turn down a brand than run a campaign we don't believe in.

Refunds?

We don't offer refunds, but we do operate month to month, no long-term contracts required. If something isn't working, we'd rather have an honest conversation and fix it than have you locked into something that isn't delivering. Our track record speaks for itself, and we're confident enough in our process to let results do the talking.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

book a call

book a call

questions

frequently asked questions

What is Tech UGC?

Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 1200+ videos per month per brand, generating organic views before any paid spend is applied.

How involved is the process?

As involved as you want to be. Most clients join a weekly sync to review performance and share product updates. Beyond that, we handle everything. Your UGC engineer manages creators, reviews content, and iterates strategy daily without needing your input at every step. Some clients are deeply involved in creative direction. Others check in once a week and let us run it. Either way, the engine keeps moving.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We specialize in consumer apps: think social, productivity, language learning, fitness, and entertainment. If your product has a strong use case that creators can authentically demonstrate, tech UGC tends to work exceptionally well. We'll tell you honestly on the discovery call if we think it's a good fit - we'd rather turn down a brand than run a campaign we don't believe in.

Refunds?

We don't offer refunds, but we do operate month to month, no long-term contracts required. If something isn't working, we'd rather have an honest conversation and fix it than have you locked into something that isn't delivering. Our track record speaks for itself, and we're confident enough in our process to let results do the talking.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

book a call

book a call

questions

frequently asked questions

What is Tech UGC?

Tech UGC is user-generated content created specifically for SaaS and consumer app brands. Instead of polished ads, tech companies hire everyday creators to make short-form videos that demo, explain, and sell their product authentically on TikTok and Instagram. Playkit runs tech UGC campaigns at scale, producing 1200+ videos per month per brand, generating organic views before any paid spend is applied.

How involved is the process?

As involved as you want to be. Most clients join a weekly sync to review performance and share product updates. Beyond that, we handle everything. Your UGC engineer manages creators, reviews content, and iterates strategy daily without needing your input at every step. Some clients are deeply involved in creative direction. Others check in once a week and let us run it. Either way, the engine keeps moving.

Can I select my creators?

Yes! We'll work together to select the best creators for your campaign.

Does this strategy work for all apps?

We specialize in consumer apps: think social, productivity, language learning, fitness, and entertainment. If your product has a strong use case that creators can authentically demonstrate, tech UGC tends to work exceptionally well. We'll tell you honestly on the discovery call if we think it's a good fit - we'd rather turn down a brand than run a campaign we don't believe in.

Refunds?

We don't offer refunds, but we do operate month to month, no long-term contracts required. If something isn't working, we'd rather have an honest conversation and fix it than have you locked into something that isn't delivering. Our track record speaks for itself, and we're confident enough in our process to let results do the talking.