Instant

Content Creation

UGC fractional ambassador programs for consumer apps

600 videos in 30 days

Work with us 🚀

Dupe
Queue
Substack
NYC Widget
Wasabi
Recent Follow
Vbye
Airlearn

Trusted by brands like

What they say…

Gaurav Munjal

@gauravmunjal

Airlearn

Julia and Nick have been wonderful to work with. They are responsive, deeply experimental and truly understand the power of organic content and making that work for your product.

Highly recommend working with them!

Garrett

@GRothstein1

Queue

Exceeded our expectations and literally crashed our servers from creating a massive viral moment! Millions of views later, we look forward to working with them again.

Tyler

@tylerscheviak

Fig

Just one month after starting with Playkit, one of their videos went insanely viral, bringing in 14,000+ installs and pushing us to #12 on the App Store. It's tough to beat having an army of creators posting three times a day.

We take care of

👀

Sourcing

We conduct our own outreach to find the best creators

💼

Management

We take care of the contracts, payments, & account setup

📈

Strategy

Ready to test strategies based on your apps value props

The top 1% of creators across

health + fitness

💊

social

🌍

productivity

🗒️

education

📚

entertainment

📺

disposable cameras

📸

music

🎵

utility + tools

⚙️

music

🎵

dating + relationship

❤️

gaming

🎮

shopping

🛍️

disposable cameras

📸

A note from the team

Hi!

So glad you stumbled across Playkit! We’re just two people who met on Twitter to start a newsletter, and two months later, we were running a TikTok marketing agency with 100+ creators. It's been a blast working with the best consumer apps out there and we can't wait to see what we can create together :) Cheers!

Julia + Nick

Chat with us

FAQ

Is this UGC?

Yes, we'll handle creating a whole new TikTok account and applying the correct account warm up strategies and optimization tactics. This helps us reach your target audience with precision.

Whats a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

On the application form you can add any specific requirements for your creators and we'll do our best to match.

How many creators are on a campaign?

Our lowest package starts at 10 creators.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Will I own the TikTok account?

Playkit will own the rights to the account and videos unless an agreement has been made by both parties.