Theo

A contemporary fashion label designing elevated essentials for the modern, confident woman.

Category

Fashion

Platforms

Year

2024

Theo

A contemporary fashion label designing elevated essentials for the modern, confident woman.

Category

Fashion

Platforms

Year

2024

The Challenge

SnapShot needed to differentiate their luxury real estate photography services in a market where quality varies widely and establish themselves as the premium choice.

SnapShot needed to differentiate their luxury real estate photography services in a market where quality varies widely and establish themselves as the premium choice.

As an emerging fashion brand, Theo struggled to cut through the noise in a crowded market and needed a strategy to build anticipation and drive pre-orders.

As an emerging fashion brand, Theo struggled to cut through the noise in a crowded market and needed a strategy to build anticipation and drive pre-orders.

Our Strategy

We created a multi-platform campaign combining lifestyle photography with behind-the-scenes content, focusing on the stories behind each piece and the women who wear them.

We created a multi-platform campaign combining lifestyle photography with behind-the-scenes content, focusing on the stories behind each piece and the women who wear them.

Our strategy included influencer partnerships with micro-influencers who embodied Theo's aesthetic and values, creating authentic content that resonated with their target audience.

Our strategy included influencer partnerships with micro-influencers who embodied Theo's aesthetic and values, creating authentic content that resonated with their target audience.

The Results

0K

New Followers

0%

Engagement Rate

0%

Website Traffic

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.

Playkit founders Julia Pintar and Nick Sanchez smiling outdoors during the company retreat, standing together in front of green plants and a wooden fence.

speak with Julia + Nick, co-founders of Playkit

questions

frequently asked questions

What's a fractional ambassador program?

Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.

How involved is the process?

We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.

Can I select my creators?

Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.

Does this format work for all apps?

The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.

Refunds?

Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.