Border
A premium audio brand crafting high-quality headphones for music enthusiasts and creative professionals.
Category
Technology
Platforms
Year
2025
Border
A premium audio brand crafting high-quality headphones for music enthusiasts and creative professionals.
Category
Technology
Platforms
Year
2025
The Challenge
SnapShot needed to differentiate their luxury real estate photography services in a market where quality varies widely and establish themselves as the premium choice.
SnapShot needed to differentiate their luxury real estate photography services in a market where quality varies widely and establish themselves as the premium choice.
They had superior sound quality but lacked brand recognition and needed to communicate their value proposition to both casual listeners and audio professionals.
They had superior sound quality but lacked brand recognition and needed to communicate their value proposition to both casual listeners and audio professionals.
Our Strategy
We developed a content strategy highlighting the technical superiority and craftsmanship of Border headphones through product demonstrations and artist collaborations.
We developed a content strategy highlighting the technical superiority and craftsmanship of Border headphones through product demonstrations and artist collaborations.
Our approach included partnerships with musicians and audio engineers who could authentically speak to the product quality, combined with sleek product showcases.
Our approach included partnerships with musicians and audio engineers who could authentically speak to the product quality, combined with sleek product showcases.
The Results
Video Views
Engagement
Brand Mentions
questions
frequently asked questions
What's a fractional ambassador program?
Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.
How involved is the process?
We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.
Can I select my creators?
Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.
Does this format work for all apps?
The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.
Refunds?
Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.
questions
frequently asked questions
What's a fractional ambassador program?
Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.
How involved is the process?
We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.
Can I select my creators?
Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.
Does this format work for all apps?
The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.
Refunds?
Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.
questions
frequently asked questions
What's a fractional ambassador program?
Imagine having 10+ content creators posting multiple videos a day for a month straight. The end result is 600+ unique pieces of content.
How involved is the process?
We want this to be as low touch for you as possible. We'll collect everything we need from you in order to start making content and every week we'll do a check in async.
Can I select my creators?
Yes! On the application form you can add any specific requirements for your creators and we'll do our best to match.
Does this format work for all apps?
The hook + demo format is versatile because it easily adapts to any app. In the UGC examples above, you’ll notice the original video formats often come from different apps than the one we're promoting. We'll move forward with you as a client if we're confident it will work.
Refunds?
Due to the high quality nature of the work, there will be no refunds issued. You can simply cancel your subscription before renewing.