Jun 21, 2024
This weeks newsletter includes
Background 📓
TikTok is where @PlugAI has found the most success. With a total of 143.6K followers and 3.7M likes across all their videos, they have developed a simple but effective strategy to fuel their growth. Their bio is straightforward: “PICKUP LINES + RESPONSES 😈📲💦, 🔎 Search “PlugAI” on the iOS or Android store.” It's easy to understand and captivates curiosity.
Strategy overview 📚
Imagine you're a 16-year-old boy again, trying to pick up a girl by sliding into her DMs. You're hitting your head against the wall, trying to think of a smooth pickup line to message her. This is exactly the type of problem these indie hackers decided to exploit by building a ChatGPT wrapper. Now they're making over 180K a month by simply posting screenshots of chats on TikTok.
Here are some of their most successful videos and how they did it 👇:
🎬 He thinks he anonymous 😂
3.5M Views, 540.6K Likes, 27.9K Share
🎬 He thinks he anonymous part 2
1.2M Views, 140K Likes, 6K Shares
Hook: “Look familiar?”
Format: slide show + text messages
Why this video worked:.
Ran back proven formula.
Organic feel, text screenshots.
Brand association w/ popular apps → Venmo, FB.
Naturally inserts app demo as a screenshot
🎬 WTF IS YOUR PROBLEM
1.6M Views, 100K Likes, 2.2K Shares
Hook: “WTF IS YOUR PROBLEM”
Format: slide show + text messages
Why this video worked:
Hooks user with entertaining screenshots of messages.
Entertaining story about son stepmom drama.
Leaves user with a cliffhanger wanting more.
Key Takeaways from this Content Strategy ⭐
Drama and controversy sells.
Remember that most people go on TikTok for entertainment. If you can hook them in the first 3 seconds with something juicy you're golden.
People like organic natural content.
Everyone can recognize Apple's text message UI. It feels natural and organic.
The slideshow format can work!
This format works great if you have dense information to display or you want the user to take their time reading everything.
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