Jul 23, 2024
This weeks newsletter includes
Background 📓
The idea for a travel app to help people connect while abroad came to Isabella after a recent trip to Europe. She noticed how outdated and cluttered traditional travel groups were and saw an opportunity for improvement. In early 2023, she teamed up with cofounder Ethan Brimhall to develop their MVP. After designing the initial MVP in Canva and generating buzz by interviewing hostel members, she realized the need for a scalable marketing strategy. This led her to discover a key formula that averages 400K views per video and has resulted in over 700K downloads since the launch.
Strategy overview 📚
In less than a year, Isabella Comellini has built a product with faster growth than Yubo, gained over 700K followers across social media, and is on track to reach 2 million users by year's end. The incredible part? She’s achieved all of this without spending a dime on marketing.
Here are some of their most successful videos and how they did it 👇:
🎬 So you want to travel this summer?
13.7M Views, 513K Likes, 52.5K Shares
Hook: “So you want to travel this summer but have no one to go with?”
Format: Travel clips of friends + product demo
Why this video worked:.
Trending audio
Organic footage → iPhone shot with friends
Perfect clip syncing with sound
🎬 Finding parties while traveling
9.4M Views, 288K Likes, 58.4K Shares
Hook: “How do you find parties while traveling?”
Format: Question + product demo
Why this video worked:.
Hooks viewers with a common travel question
Trending sound
Selling a dream lifestyle
🎬 POV
2M Views, 16.5K Likes, 1K Shares
Hook: “POV: google maps says 2 mils but you’re in Italy”
Format: Travel clips + voice over
Why this video worked:
IYKYK content = insider jokes
Organic, shot on iPhone
Simple and funny
Key Takeaways from this Content Strategy ⭐
Find a format and run with it.
90% of her viral reels all follow the same format. If it works keep running with it.
Relating to your audience on a deeper level.
You don’t always have to showcase your app. It's breakup the content with memes, or humorous content.
Sell the dream lifestyle of your audience.
Her videos all showcase what the dream travel lifestyle looks like.
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